The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH GEO Audit and Strategy
Analysis, potential & GEO strategy – all from a single source
We determine your status quo and uncover untapped levers for more reach in AI answers.
Request your audit nowCompanies that trust us!
The GEO audit for ChatGPT, Gemini & Co.
AI search engines are changing search: answers appear directly in the chat and in AI Overviews. A full GEO audit therefore does not stop at visibility. We first analyze how present your brand in ChatGPT, Gemini, Perplexity & Google AI Overviews really is today.
Building on this, we uncover concrete optimization potential in content, entities, sources and technology, and derive an actionable GEO strategy with all measures from it – your roadmap to sustainable success in generative search systems.
Not just Google
These AI systems we check for you
We analyze your presence where your target audience actually searches today. The leading platforms already reach hundreds of millions to over a billion people – and the trend is rising.
This is included in the audit
Content & focus areas of the GEO audit
We examine content, entities, sources and technology in detail – and document how generative systems process your pages and which signals are missing.
AI Visibility Check
We analyze in which contexts your brand appears in AI Overviews and in answers from large language models – captured by mentions, answer types and the sources drawn upon. This creates a clear view of presence, gaps and prioritized potential.
Competitor comparison
We compare your visibility and mentions with relevant competitors. The comparison shows which topics others occupy, which content is mentioned more often and where you can close gaps with targeted measures.
Backlinks & mentions
We analyze your link profile and mentions, identify gaps and prioritize opportunities. In addition, we document what common models know about your brand and which signals strengthen perception.
Entities & sources
We check whether your brand, products and experts are clearly recognized as entities, and evaluate E-E-A-T signals such as proven expertise, reliable references and clear responsibilities – for a stable source base that AI systems pick up.
Content audit for LLMs
We check how well your content is understood by large language models and used as a source. In addition, we identify content gaps along your most important topics and target audiences – with concrete recommendations on structure and precise answers.
Content template for consistent content
We create a reusable template for content. With it, you can quickly produce consistent and citable texts in the future – ones that large language models reliably recognize and draw upon.
Knowledge base of the models
We check which knowledge large language models retrieve about your brand, products and experts, which sources it comes from, and evaluate timeliness, accuracy and coverage. From this we derive how you can strengthen and steer the knowledge base.
Technical readability
We check how well your pages are captured and processed by crawlers. The focus is on stable delivery, reliable rendering and clear semantics – so we identify technical hurdles that hinder indexing, understanding and mentions.
Action plan & roadmap
From all findings we derive a prioritized GEO roadmap: concrete measures with effort, expected impact and a clear sequence – from quick wins to long-term steps. So you know exactly what to do and when.
What you get out of it
Your benefits with the GEO audit
A clear finding, concrete recommendations and a roadmap you can use right away – no matter how things continue afterwards:
All GEO potential captured
We identify all potential for your website or online shop – complete and prioritized.
No standard evaluation
Your audit is created by experienced GEO and SEO specialists – not by a tool.
Clear report & recommendations
You receive an understandable report with all potential and concrete recommendations for action.
Strategy with quick wins
On request, we develop a strategy with immediately actionable quick wins and longer-term steps.
Bookable independently
The analysis and strategy are yours. You freely decide whether and how to approach the implementation.
Nearly 100,000 people educated about GEO on YouTube
Your partner for generative visibility
We are your LLMO & GEO agency
We are a first-mover agency: very early on, we supported clients in optimizing for generative AI systems. We have educated over 100,000 people on YouTube about GEO. When it comes to AI visibility and Generative Engine Optimization (GEO), we are the agency at your side.
Why Farbentour
9 out of 10 clients stay long-term
The majority of our clients work with us permanently – out of conviction.
Over 10 years of SEO experience
A deep foundation in classic search engine optimization – the best basis for successful GEO.
Proven GEO successes
We also move our clients to the front in AI searches – with significantly more visibility in AI chats.
See our cases → Book authors & speakers
First-hand know-how: as authors at Springer Gabler publishing and speakers at industry conferences.
Transparent & absolutely reliable
A comprehensible way of working and reliable implementation – on every project.
Featured in & we share our knowledge
Our approach
How the GEO audit works
An effective GEO analysis needs a clear, comprehensible approach. Our process combines content, entities, sources and technology into a coherent picture of your current visibility.
Request your GEO audit now
We analyze your website in depth and aligned with your goals – content, entities, sources and technology. You receive clear recommendations and an action plan with quick wins. Secure your free initial consultation now.
Request GEO audit
From audit to implementation
Results that convince
For years, we have been building visibility with a clear strategy and measurable results. These cases show our approach – and what we derive from them for GEO today.
This is why 9 out of 10 clients stay with us for the long run!
Here is what our satisfied clients say:
- Peter Scholz BS-Shops GmbH
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Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH -
Completely satisfied...
“We work with the SEO agency Farbentour and are completely satisfied. From the first analysis through to ongoing support, the team impresses with expertise, transparent communication and a very structured approach. Questions are answered quickly, optimisations are initiated proactively and progress is presented in an understandable way. Thank you for the collaboration!”
Linda Schildknecht Schmuckkollektiv GmbH -
Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG -
Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de -
Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG -
A noticeable rise in organic traffic...
“Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!”
M. Ernst Ernst Handelsgesellschaft mbH -
Very client-centered...
“Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!”
Justen Huiting Maxilia GmbH -
We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH -
After bad experiences, finally the right SEO agency...
“After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!”
Jürgen Fuchs Seminstfuchs -
Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH -
Farbentour delivers results...
“In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!”
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH
Frequently asked questions
FAQ on the GEO audit
Interested?
Get advice now!