Traffic. Customers. Revenue.
SEO is a marathon. We are the legal doping. As a professional SEO agency, we make sure your website generates more visibility, more leads and more customers.
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Companies that trust us!
An SEO agency is a specialized service provider that optimizes websites so they are found more easily in the organic results of search engines like Google. The goal is to achieve lasting visibility and qualified visitors without paid ads.
Google evaluates more than 200 ranking factors – not all of them are publicly known, and neither is their exact weighting. An experienced SEO agency knows the most important levers and uses them deliberately so a website ranks higher.
Typical services include keyword research, on-page and off-page optimization, technical SEO, content creation and continuous monitoring. This increases awareness and qualified traffic and, in the long run, boosts revenue.
Today, visibility in AI searches such as ChatGPT and Google AI Overviews matters too. There is a dedicated sub-discipline for this – Generative Engine Optimization (GEO).
The value of SEO
SEO is fundamentally important for companies of every size, from SMEs to large corporations – whether restaurant, building-materials supplier or web shop. Professional SEO increases visitor numbers and, with them, the likelihood of better rankings and more customers.
SEO improves your Google ranking. Especially in the top 10, your website attracts the attention of potential customers.
Compared to traditional advertising, SEO is more cost-effective and delivers sustainable organic traffic.
SEO optimizes usability – longer dwell times and lower bounce rates.
Those who appear at the top of the search results are perceived as trustworthy.
Local SEO helps small companies regionally, while larger companies can expand globally.
More qualified traffic increases the likelihood that visitors become customers.
SEO is a worthwhile investment: the vast majority of information searches now start on Google. Without visibility on the internet, a company is practically non-existent. There are two main methods to increase online visibility – which an SEO agency can combine:
Visible immediately, e.g. via Google Ads – but it only works as long as the budget keeps running.
More sustainable, cost-efficient traffic that holds on to rankings once they are achieved.
This is exactly where we come in
Many websites are designed from the internal perspective of the business. Meaningless menu items like "About us" or "Products" don't say what the user will find there – making it hard for Google and users to find relevant information.
Anyone who optimizes for technical jargon instead of the keywords people actually search for gives away visibility – and often only ranks for brand-related terms rather than those with high search volume.
Navigation heavily shaped by internal organization ("Projects", "Talks", "Seminars") does not reflect what users are searching for – and sends the wrong signals to Google.
Our SEO services
As an experienced SEO agency, we bring your brand to the very front online. With tailored strategies we ensure maximum visibility – in classic Google search as well as in AI searches like ChatGPT and Google AI Overviews (GEO) – for more traffic and lasting success in the digital space.
The first step: we identify your wishes and goals, discuss the options for search engine optimization and lay the foundation for the collaboration.
A comprehensive SEO check of your website – technology, content, keywords, UX and backlinks. From this we develop your tailored SEO strategy as a roadmap for all measures.
The all-round carefree package: ongoing implementation and optimization. When Google updates roll out, we react immediately so your website keeps performing optimally.
Content is the heart of every SEO strategy – relevant, valuable and optimized to achieve high rankings on Google: text, images, videos and more.
Backlinks are recommendations from other websites. We develop strategies for the organic build-up of valuable backlinks and thereby strengthen your authority.
Part of link building: high-quality content on renowned media platforms increases brand awareness and reach – you become an industry expert.
Continuous monitoring with the right tools. In regular reports we keep you transparently informed about traffic, ranking changes and conversion rates.
We also make you visible in AI answers – ChatGPT, Google AI Overviews & AI Mode. With Generative Engine Optimization (GEO) you get cited as a reliable source.
GEO · Generative Engine Optimization
ChatGPT & Co. can simplify SEO processes. Mass-producing content with AI, however, is not a good idea. According to one study, almost two percent of 79,000 websites examined were hit with a manual action – affecting mainly information-oriented pages, some with an AI share of over 90 percent.
The most recent core and spam updates from Google target practices that artificially manipulate search results – whether created by humans or AI. Instead of quantity, companies should focus on quality, relevance and real added value.
With AI Overviews, Google integrates AI answers directly into the search results pages. When they are shown prominently, they push the organic results down – like featured snippets and local boxes – and noticeably lower their click-through rate (CTR).
Dialogue-based systems go one step further: ChatGPT answers questions in natural language and often mentions sources only in passing – users click through to individual websites less often. The Google AI Mode becomes especially relevant: a dedicated, fully AI-powered search mode that breaks a question into many sub-queries, searches the web in parallel and forms a coherent answer from the results. For companies this means: anyone who wants to be cited as a reliable source in these AI answers needs clearly structured, well-founded content – and that is exactly where our GEO work comes in.
We analyze your website for free and show you your concrete SEO & GEO potential – with no obligation.
Your path with us
In clearly structured steps we make your website sustainably visible – transparent, with a dedicated contact and measurable results.
In the free initial conversation we clarify your goals, your market and your wishes – the basis for the collaboration.
A comprehensive SEO check of your website. From this we develop your tailored SEO & GEO strategy.
We put the measures into practice: technology, on-page, content and link building – continuously optimized.
Transparent reports on rankings, traffic and conversions. We continuously fine-tune the strategy.
Your reliable partner
Farbentour Online Marketing GmbH is an owner-managed SEO agency with more than 10 years of experience. From mid-sized businesses to international corporations, we make companies permanently visible via Google and AI searches. What sets us apart: dedicated contacts, transparent work and tailored strategies with measurable results.
Farbentour on YouTube
We share our SEO know-how not only with clients but with the entire industry. On YouTube we have educated over 90,000 people about search engine optimization – in a way that is easy to understand, practical and always up to date. That gives you a direct impression of how we think and work.
Your team
With us you work together with a fixed, experienced team – the people who move your visibility forward day after day.
Nadine
Digital PR
Neslin
SEO Consultant
Olga
Accountant
Heiko
SEO Consultant
Finja
SEO Consultant
Dennis
SEA & SEO Consultant
Fabian Auler
Founder & Owner
SEO Case · Packaging online shop
The expertise of an SEO agency is best judged by its results. For an online shop selling packaging products, we achieved +327% revenue in a fiercely competitive market – visibility rose from 0.1 to 2.96 and all competitors were overtaken.
The curve shows the sustainable rise in visibility from the start of our support – from 0.1 to 2.96 visibility points.
Clearly visible: the client domain (red) pulls ahead of every competitor and takes the lead in visibility.
A selection of our case studies:
Here is what our satisfied clients say:
After bad experiences, finally the right SEO agency...
After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!
Jürgen Fuchs Seminstfuchs Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH Farbentour delivers results...
In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG A noticeable rise in organic traffic...
Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!
M. Ernst Ernst Handelsgesellschaft mbH First-class results delivered...
“Top marks with distinction! We came to Fabian Auler and his team through a recommendation, and all I can say is that the work is perfect. Besides being reliable, Farbentour has consistently delivered first-class results since we started working together – and dealing with the whole team is a real pleasure on top of that.”
Jan Meyer sterne-advo Rechtsanwaltsgesellschaft mbH Very client-centered...
„Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!"
Justen Huiting Maxilia GmbH We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH Over 10 years of experience, dedicated contacts and measurable results. Let us talk about your project.
Known from & valued
At industry conferences, in trade publications and with Springer Gabler publishing, we pass on our SEO know-how – and stay at the pulse of the industry ourselves.
Measurability
SEO success can be assessed through various metrics – but not all of them are equally useful. The focus should be on the metrics that actually move the business forward.
Our SEO tools
Unfortunately, some black sheep have made a name for themselves in the SEO industry and aggressively court clients. Apart from a long-term contract and an invoice, agencies like these often deliver little. Choose the right SEO agency from the start. These points will help you:
Full-service agencies are not necessarily SEO experts. Hire an agency that specializes exclusively in search engine optimization.
SEO is a long-term investment. €500 per month achieves hardly any results – strikingly low prices usually come at the expense of quality.
A good agency offers flexible packages or individual measures. Be wary of long notice periods – a transparent model gives you security.
Those who understand the basics communicate on equal terms, assess strategies better and make well-founded decisions – for a transparent collaboration.
Frequently asked questions
Every website is unique – and so are its SEO requirements. That is why we cannot quote flat-rate prices.
Simply send us a non-binding request via the contact form. We will get back to you promptly with an offer.
Our focus is on the DACH region (Germany, Austria, Switzerland). We serve clients of very different sizes – from solo entrepreneurs and mid-sized companies to large corporations – and are active for our clients across Europe.
We are also happy to support regional companies, among others in Essen, Dortmund, Düsseldorf and Wuppertal.
Buy cheap, buy twice – as the saying goes. In English it fittingly reads: "Buy nice or buy twice."
We have a number of clients who received nothing but an invoice from cheap providers. To avoid this, you should work with a professional agency from the start. Quality has its price.
Yes, we also offer tailored solutions individually. Our individual services include, among others:
SEO audits and strategy development · SEO support · SEO workshops · link building · digital PR and much more. Simply contact us – we are happy to advise you!
Experienced experts: For over 10 years we have worked successfully in SEO & online marketing.
Proven results: Numerous projects with measurable results for visibility and traffic.
Trustworthy references, fast response times and a focus on quality – we choose our clients carefully to ensure the highest quality.
Professional consulting: A comprehensive assessment of technology, content and backlinks as the basis for an individual strategy.
Implementation of measures: From technical adjustments to content strategy – as a complete full-service package on request.
Monthly reporting & regular meetings: Transparent reports and continuous communication secure success.
Let us advise you!
