The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH The SEO agency Farbentour
Traffic. Customers. Revenue.
SEO is a marathon. We are the legal doping. As a professional SEO agency, we make sure your website generates more visibility, more leads and more customers.
Request your free consultation nowCompanies that trust us!
What is an SEO agency?
An SEO agency is a specialized service provider that optimizes websites so they are found more easily in the organic results of search engines like Google. The goal is to achieve lasting visibility and qualified visitors without paid ads.
Google evaluates more than 200 ranking factors – not all of them are publicly known, and neither is their exact weighting. An experienced SEO agency knows the most important levers and uses them deliberately so a website ranks higher.
Typical services include keyword research, on-page and off-page optimization, technical SEO, content creation and continuous monitoring. This increases awareness and qualified traffic and, in the long run, boosts revenue.
Today, visibility in AI searches such as ChatGPT and Google AI Overviews matters too. There is a dedicated sub-discipline for this – Generative Engine Optimization (GEO).
The value of SEO
Why is search engine optimization (SEO) so valuable?
SEO is fundamentally important for companies of every size, from SMEs to large corporations – whether restaurant, building-materials supplier or web shop. Professional SEO increases visitor numbers and, with them, the likelihood of better rankings and more customers.
More visibility
SEO improves your Google ranking. Especially in the top 10, your website attracts the attention of potential customers.
Cost efficiency
Compared to traditional advertising, SEO is more cost-effective and delivers sustainable organic traffic.
Better user experience
SEO optimizes usability – longer dwell times and lower bounce rates.
Credibility & authority
Those who appear at the top of the search results are perceived as trustworthy.
Local & global reach
Local SEO helps small companies regionally, while larger companies can expand globally.
Higher conversion rates
More qualified traffic increases the likelihood that visitors become customers.
SEO is a worthwhile investment: the vast majority of information searches now start on Google. Without visibility on the internet, a company is practically non-existent. There are two main methods to increase online visibility – which an SEO agency can combine:
Paid
Search engine advertising (SEA)
Visible immediately, e.g. via Google Ads – but it only works as long as the budget keeps running.
Organic
Search engine optimization (SEO)
More sustainable, cost-efficient traffic that holds on to rankings once they are achieved.
This is exactly where we come in
Typical mistakes we fix for you as an SEO agency
1
Lack of customer focus
Many websites are designed from the internal perspective of the business. Meaningless menu items like "About us" or "Products" don't say what the user will find there – making it hard for Google and users to find relevant information.
2
Insufficient keyword optimization
Anyone who optimizes for technical jargon instead of the keywords people actually search for gives away visibility – and often only ranks for brand-related terms rather than those with high search volume.
3
Wrong signals to Google
Navigation heavily shaped by internal organization ("Projects", "Talks", "Seminars") does not reflect what users are searching for – and sends the wrong signals to Google.
Our SEO services
Your website is not ranking and the competition is delighted?
As an experienced SEO agency, we bring your brand to the very front online. With tailored strategies we ensure maximum visibility – in classic Google search as well as in AI searches like ChatGPT and Google AI Overviews (GEO) – for more traffic and lasting success in the digital space.
01
SEO consulting
The first step: we identify your wishes and goals, discuss the options for search engine optimization and lay the foundation for the collaboration.
02
SEO audit & strategy
A comprehensive SEO check of your website – technology, content, keywords, UX and backlinks. From this we develop your tailored SEO strategy as a roadmap for all measures.
03
SEO support
The all-round carefree package: ongoing implementation and optimization. When Google updates roll out, we react immediately so your website keeps performing optimally.
04
Content creation
Content is the heart of every SEO strategy – relevant, valuable and optimized to achieve high rankings on Google: text, images, videos and more.
05
Link building
Backlinks are recommendations from other websites. We develop strategies for the organic build-up of valuable backlinks and thereby strengthen your authority.
06
Digital PR
Part of link building: high-quality content on renowned media platforms increases brand awareness and reach – you become an industry expert.
07
Monitoring & reporting
Continuous monitoring with the right tools. In regular reports we keep you transparently informed about traffic, ranking changes and conversion rates.
08
GEO / AI search
We also make you visible in AI answers – ChatGPT, Google AI Overviews & AI Mode. With Generative Engine Optimization (GEO) you get cited as a reliable source.
GEO · Generative Engine Optimization
SEO trends, AI, Google AI Overviews & Co. – what an SEO agency should prepare its clients for
ChatGPT & Co. can simplify SEO processes. Mass-producing content with AI, however, is not a good idea. According to one study, almost two percent of 79,000 websites examined were hit with a manual action – affecting mainly information-oriented pages, some with an AI share of over 90 percent.
The most recent core and spam updates from Google target practices that artificially manipulate search results – whether created by humans or AI. Instead of quantity, companies should focus on quality, relevance and real added value.
Google AI Overviews and AI Mode: the impact on organic search
With AI Overviews, Google integrates AI answers directly into the search results pages. When they are shown prominently, they push the organic results down – like featured snippets and local boxes – and noticeably lower their click-through rate (CTR).
Dialogue-based systems go one step further: ChatGPT answers questions in natural language and often mentions sources only in passing – users click through to individual websites less often. The Google AI Mode becomes especially relevant: a dedicated, fully AI-powered search mode that breaks a question into many sub-queries, searches the web in parallel and forms a coherent answer from the results. For companies this means: anyone who wants to be cited as a reliable source in these AI answers needs clearly structured, well-founded content – and that is exactly where our GEO work comes in.
Google
AIAI overview
www.beispielshop.de
Organic results slip below the AI answer.
Ready for more visibility on Google & AI?
We analyze your website for free and show you your concrete SEO & GEO potential – with no obligation.
Your path with us
How the collaboration works
In clearly structured steps we make your website sustainably visible – transparent, with a dedicated contact and measurable results.
01
Getting to know each other & goals
In the free initial conversation we clarify your goals, your market and your wishes – the basis for the collaboration.
02
Audit & strategy
A comprehensive SEO check of your website. From this we develop your tailored SEO & GEO strategy.
03
Implementation & content
We put the measures into practice: technology, on-page, content and link building – continuously optimized.
04
Monitoring & reporting
Transparent reports on rankings, traffic and conversions. We continuously fine-tune the strategy.
Your reliable partner
Why Farbentour is the right agency for you
Farbentour Online Marketing GmbH is an owner-managed SEO agency with more than 10 years of experience. From mid-sized businesses to international corporations, we make companies permanently visible via Google and AI searches. What sets us apart: dedicated contacts, transparent work and tailored strategies with measurable results.
Individual support from experienced SEO specialists
Long-term and sustainable results through targeted SEO strategies
Clearly comprehensible and structured procedures
Fast response times with a dedicated SEO contact
High flexibility – we adapt to your needs
Farbentour on YouTube
SEO knowledge first-hand
We share our SEO know-how not only with clients but with the entire industry. On YouTube we have educated over 90,000 people about search engine optimization – in a way that is easy to understand, practical and always up to date. That gives you a direct impression of how we think and work.
Over 90,000 people educated about SEO on YouTube
Your team
Dedicated contacts instead of an anonymous agency
With us you work together with a fixed, experienced team – the people who move your visibility forward day after day.
-
Nadine
Digital PR -
Neslin
SEO Consultant -
Olga
Accountant -
Heiko
SEO Consultant -
Finja
SEO Consultant -
Dennis
SEA & SEO Consultant -
Fabian Auler
Founder & Owner
SEO Case · Packaging online shop
A success case of our SEO agency with real numbers
The expertise of an SEO agency is best judged by its results. For an online shop selling packaging products, we achieved +327% revenue in a fiercely competitive market – visibility rose from 0.1 to 2.96 and all competitors were overtaken.
+0%
more revenue from organic Google search
+0%
more visibility on Google (SI 0.1 → 2.96)
Starting point
Very low visibility (SI 0.1) – barely findable on Google
Fierce competition with many established shops
No keyword research, categories without content
Many technical on-page errors, weak internal linking
Too weak a backlink profile and no success monitoring
The strategy
Detailed keyword research including competitor analysis
On-page errors fixed, all categories optimized & filled with content
Built a blog to cover informational keywords
Sustainable link building combined with digital PR
SEO monitoring for ongoing performance tracking
The result
+327% revenue from organic search
Visibility from 0.1 to 2.96 (+2,862%)
12,550 new TOP 10 rankings
+202% visibility in AI searches
All competitors overtaken
We multiply traffic, leads and revenue
A selection of our case studies:
This is why 9 out of 10 clients stay with us for the long run!
Here is what our satisfied clients say:
- Peter Scholz BS-Shops GmbH
-
Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH -
Completely satisfied...
“We work with the SEO agency Farbentour and are completely satisfied. From the first analysis through to ongoing support, the team impresses with expertise, transparent communication and a very structured approach. Questions are answered quickly, optimisations are initiated proactively and progress is presented in an understandable way. Thank you for the collaboration!”
Linda Schildknecht Schmuckkollektiv GmbH -
Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG -
Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de -
Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG -
A noticeable rise in organic traffic...
“Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!”
M. Ernst Ernst Handelsgesellschaft mbH -
Very client-centered...
“Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!”
Justen Huiting Maxilia GmbH -
We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH -
After bad experiences, finally the right SEO agency...
“After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!”
Jürgen Fuchs Seminstfuchs -
Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH -
Farbentour delivers results...
“In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!”
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH
Become our next success case
Over 10 years of experience, dedicated contacts and measurable results. Let us talk about your project.
Known from & valued
We share our knowledge
At industry conferences, in trade publications and with Springer Gabler publishing, we pass on our SEO know-how – and stay at the pulse of the industry ourselves.
Measurability
SEO tools and measuring SEO success – this is how success becomes measurable
SEO success can be assessed through various metrics – but not all of them are equally useful. The focus should be on the metrics that actually move the business forward.
Basic SEO metrics
Organic trafficKeyword rankingsBacklinksTraffic sourcesBounce rateIndexed pages
Business metrics
ConversionsRevenueSign-upsSubscribers
Our SEO tools
Google Analytics
Conversions & user behavior
Search Console
Search queries & rankings
Ahrefs
Backlink analysis
Screaming Frog
Website / on-page analysis
Sistrix
Visibility index & findability in AI searches
Frequently asked questions
FAQ about the SEO agency
Interested?
Let us advise you!