Traffic. Customers. Revenue.
Turn your JTL shop into an optimized online sales machine — with our long-standing JTL expertise, we lead your shop to more visibility, visitors and revenue.
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JTL is a powerful ERP software tailored specifically to the demands of modern online retail. But even the technically best JTL shop does not reach its full potential without visibility in search engines — this is where a well-thought-out SEO strategy comes in.
With targeted search engine optimization, we make sure your JTL shop is prominently placed in the search results, gains more visitors and sustainably increases the conversion rate — with measurable results that convince.
Your specialized partner
Farbentour is an SEO agency specialized in JTL with a clear focus on e-commerce and sustainable search engine optimization. We know the specifics of the JTL software — from the central product data management in JTL-Wawi to the flexible customizability of the JTL shop — and we know which measures build stable rankings in the long term.
Our work is based on data-driven analyses, clear SEO strategies and clean implementation. We look not only at individual keywords but at the entire SEO performance of your shop — with the goal of measurably increasing visibility, organic visitors and revenue.
Our JTL SEO strategy
A successful JTL optimization combines three areas. Only in interplay do stable, sustainable top rankings emerge — and, in the long run, more revenue via organic search.
Clean URL structures, indexing, fast loading times and Core Web Vitals, tidy theme code and a well-thought-out app setup — the technical foundation of your store.
Categories, product and content pages that match the search intent: the right keywords in the right places — with real added value for your ready-to-buy target audience.
With targeted link building and digital PR, we strengthen your domain's authority — a decisive lever for sustainable rankings in the highly competitive e-commerce space.
Over 10 years of experience
As an experienced SEO agency with a strong track record, we achieve measurable results for JTL shops.
Over more than 10 years we have supported both small companies and large corporations. Our JTL expertise, clean implementation and transparent way of working ensure stable rankings and sustainable growth — let us lead your JTL shop to success together as well.
GEO · Generative Engine Optimization
More and more people research products via ChatGPT, Perplexity or Google AI Overviews instead of classic search. For your JTL shop and your products to appear in such AI answers, you need Generative Engine Optimization (GEO) — a sub-discipline of SEO.
Classic JTL SEO remains the foundation here: AI models rely on the same trustworthy, well-structured content that also ranks on Google. Three levers are decisive:
Cleanly organized product and category texts with clear answers provide LLMs with citable facts from your shop.
Technical articles, directories and press strengthen the trustworthiness of your brand towards AI models.
Clean product and breadcrumb markup (Schema.org) makes it easier for AI crawlers to read correctly — specifically implementable in the JTL shop.
More than just the basics
SEO for JTL shops goes far beyond basic measures. It requires a tailored strategy that takes technical, content and external factors into account — only this way can the full potential of your JTL shop be tapped.
Dynamic parameters confuse search engines and complicate indexing. We rely on clear, static URLs — understandable for search engines and users.
Filter pages quickly lead to duplicate content. With correct canonical tags, we point search engines to the relevant main page and avoid ranking problems.
Plugins like "SEO Optimierung durch PRG-Methode" or "Ultimate SEO" control indexing in a targeted way and make it easier to optimize meta data and canonicals.
Categories with explanatory, optimized texts give Google important relevance signals — and help visitors make the right purchase decision.
Glossary pages explain terms, blog articles pick up questions from your target audience. Detailed and well researched, this strengthens topical authority.
Search engines treat backlinks as a recommendation. The more high-quality references your shop receives, the stronger your domain authority, trust and rankings.
The SEO process
A successful JTL optimization follows a clearly structured process at Farbentour. Every step builds on valid data, clean analysis and traceable implementation. Here is how it works:
At the beginning we hold an intensive kickoff meeting to get to know your company and your goals precisely. We understand the specific requirements of your JTL shop and integrate your individual needs into our SEO strategy.
We identify relevant search terms your target audience uses — including long-tail keywords with a high conversion rate. We align the keywords with the search intent of your users, from informational to purchase-decisive.
A detailed SEO audit determines the status quo: on-page, off-page and technical aspects such as loading times and mobile usability, complemented by a competitor analysis. From this we develop a tailored strategy with a clear project plan.
On-page optimization of titles, meta descriptions and content, technical SEO for error-free indexing, fast loading times and mobile usability — plus targeted off-page measures to strengthen domain authority.
SEO is an ongoing process. We regularly monitor the success of the measures, adjust the strategy as needed and deliver monthly reports with clear insights into the progress.
More visibility, more traffic, more success
We develop a tailored SEO strategy for your JTL shop and make sure the right customers find you — for rising revenue, better rankings and long-term growth.
Featured in & valued
At industry conferences, in trade publications and with the Springer Gabler publishing house, we pass on our SEO know-how – so we ourselves always stay at the cutting edge of the industry.
Here is what our satisfied clients say:
After bad experiences, finally the right SEO agency...
After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!
Jürgen Fuchs Seminstfuchs Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH Farbentour delivers results...
In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG A noticeable rise in organic traffic...
Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!
M. Ernst Ernst Handelsgesellschaft mbH First-class results delivered...
“Top marks with distinction! We came to Fabian Auler and his team through a recommendation, and all I can say is that the work is perfect. Besides being reliable, Farbentour has consistently delivered first-class results since we started working together – and dealing with the whole team is a real pleasure on top of that.”
Jan Meyer sterne-advo Rechtsanwaltsgesellschaft mbH Very client-centered...
„Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!"
Justen Huiting Maxilia GmbH We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH 
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