The SEO workshop for companies

100% pure hands-on knowledge

With our SEO workshop, bring current, hands-on SEO knowledge straight into your company.

Companies that trust us!

SEO doesn't have to be a mystery

Do you need on-site SEO training at your company and want to bring yourself and your team up to the latest level of knowledge from real experts? Then our SEO workshop is exactly right for you.

And we think ahead: on request, we tailor the workshop specifically to the new search worlds. How do you become visible in AI searches like ChatGPT, Google AI Overviews and Google AI Mode? Generative Engine Optimization (GEO) is a fixed part of our workshop – so you show up not only on Google, but also in the answers of the AI systems.

A workshop from a pro: held by Farbentour founder Fabian Auler in person at your company

Greater reach and more customers won online via the search engines

Real, hands-on knowledge that you can put to use

100% tailored to your (SEO) needs

All your questions answered in the workshop – you set the pace

A complete overview of your online marketing and SEO

More than just theory: concrete strategies and measures for your company

Who is the speaker?

Fabian Auler

Our speaker for the SEO seminars and workshops at Farbentour is Fabian Auler – founder and owner of the agency. He has been working with SEO and online marketing for almost ten years.

In his workshops he passes on his knowledge from over ten years of agency experience – clear, practical and always up to date. This also includes the latest developments around Generative Engine Optimization (GEO) and visibility in AI searches like ChatGPT and Google AI Overviews.

As a sought-after speaker at industry conferences and the author of numerous publications, he knows the trends of the industry first-hand – and translates them in the workshop into concrete, immediately actionable measures for your team.

Where expertise is at work, awards follow

Talks at industry conferences such as the Content World and the SEOCampixx

Numerous specialist publications published as authors

Author for the Springer Gabler publishing house

Get in touch now

„

The SEO workshop with Mr. Auler was excellent. The workshop was very well structured and gave us deep insight into the topic. On top of that it was highly practical – we applied the knowledge we gained directly to our website based on concrete tasks. We feel well equipped to develop an SEO strategy for our new website.

Anke Krull

Hünnebeck Deutschland GmbH

100% tailored to your needs

Topic overview of a possible SEO workshop

We tailor the workshop to any specialist topic in the SEO field. Since every workshop is designed individually, we list the contents here only as examples:

Beginner topics: what is SEO and why is it worth it? How does a search engine work? What are ranking factors, voice search, SEO in the customer journey, organic vs. paid? How do you calculate the value of SEO, what is the deal with Google updates and how does an optimization process run? This also includes a look at GEO (Generative Engine Optimization) and the growing importance of AI searches like ChatGPT and Google AI Mode.

What are keywords and what types of search queries are there? How does keyword research and analysis work and which approach is the right one? Determining the search intent behind search queries is also explained.

What technical requirements does a website need for good rankings? What can and should be adjusted to reach the right target audience online? On-page optimization is all about how you achieve more visibility through adjustments to your website.

Which content is suitable for search engines and how do you get content found more easily and ranking for hundreds of keywords? How do you write content that resonates with humans and machines? Which tools can you use to check text quality, and how does content marketing boost visibility?

Are backlinks still important for good visibility? What are harmful links and how do you recognize and devalue them? How do you build strong new backlinks and which strategies are especially effective? These questions and more are answered.

We show how AI is used for SEO – to better understand user intentions, help with keyword research or analyze content. We introduce tools like ChatGPT and show how Google's generative search (AI Overviews) works.

No success without control! For SEO measures to be effective, thorough monitoring is needed. How do you recognize successes and derive further measures from them? We introduce numerous tools that make SEO work easier.

After the theory we work together on your own website and create a strategy for your SEO success. This way you put what you learned in the previous modules directly into practice.

Every participant can ask questions at any time – your speaker answers all questions, so that in the end there really are no question marks left. SEO is not rocket science; it follows clear rules that we show you in the workshop.

Still not convinced?

6 reasons for an SEO workshop with us

Pure practice!

We work with plenty of application examples. In the workshop we are happy to build an SEO strategy for your website, run keyword research, develop link-building ideas and more – so you can put what you learned to use yourself.

No sales pitch

You are told everything you need to know to apply SEO yourself. Our seminars and workshops are not sales pitches that try to sell you a service on top.

A lifelong right to ask questions

Even after the workshop we do not disappear – every participant may send us questions by email at any time free of charge afterwards, which we are happy to answer.

Nothing off the rack

Every workshop is tailored precisely to your needs and the knowledge level of the participants.

Over 10 years of SEO experience

Our speaker Fabian Auler is an absolute SEO nerd who knows SEO and online marketing inside out and has proven his skills in numerous projects and specialist publications.

A holistic approach

SEO is more than on-page and off-page measures – many areas have to work together, with touchpoints to other online marketing topics (e.g. keyword tests via SEA). We always take a holistic approach.

Request an SEO workshop

Get in touch with us now, with no obligation. With our workshop we take you to the next SEO level!

Request now

This is why 9 out of 10 clients stay with us for the long run!

Here is what our satisfied clients say:

The only provider who kept their promise...

“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”

Peter Scholz BS-Shops GmbH
Revenue increased significantly...

“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”

Marco Stengel Klingele PLUS GmbH
Completely satisfied...

“We work with the SEO agency Farbentour and are completely satisfied. From the first analysis through to ongoing support, the team impresses with expertise, transparent communication and a very structured approach. Questions are answered quickly, optimisations are initiated proactively and progress is presented in an understandable way. Thank you for the collaboration!”

Linda Schildknecht Schmuckkollektiv GmbH
Rankings improved enormously...

“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”

Sue Schunk Qtrado GmbH & Co. KG
Extremely professional and quick...

“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”

Saša Ebach content-links-seo.de
Excellent expertise and reliability...

“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”

Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG
A noticeable rise in organic traffic...

“Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!”

M. Ernst Ernst Handelsgesellschaft mbH
Very client-centered...

“Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!”

Justen Huiting Maxilia GmbH
We recommend Farbentour...

“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”

Regina Bals Kartenliebe GmbH
After bad experiences, finally the right SEO agency...

“After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!”

Jürgen Fuchs Seminstfuchs
Fast and reliable...

“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”

Kian Hemmasi 21TORR GmbH
Farbentour delivers results...

“In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!”

Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH

Frequently asked questions

FAQ on the SEO workshop

What is the difference between an SEO workshop and an SEO seminar? +

The boundaries are fluid and the overlaps are large: in seminars the focus is on conveying sound theoretical knowledge about SEO, while in a workshop the focus is more on practice and on the collaborative work of all participants.

We have very specific topic requests for the workshop – is that possible? +

Yes, if you only want to cover individually selected topics, that is of course possible. We adapt 100% to the wishes and needs of your company and also tell you what makes sense for SEO and what does not.

Where does the workshop take place? +

The workshop can take place at your company or at another location that we arrange with you. Of course we also offer workshops at our agency or online.

How long does the workshop or seminar last? +

That depends entirely on your interests and wishes. As a rule, this event usually lasts a whole day so that the complex knowledge can be presented in the best and most vivid way possible.

Are there fixed dates? +

No, there are no fixed dates. Here too we are absolutely flexible. It is best to simply get in touch and we will find a date that works for both of us.

Who is the hands-on training suitable for? +

For anyone interested in SEO, whether beginner or advanced, who wants to successfully implement SEO in their company.

Interested?

Let us advise you!