by Farbentour
Our SEO guide brings together our knowledge of every key area of search engine optimisation – from the fundamentals and technical aspects through content strategy and link building to specialised topics such as e-commerce SEO, healthcare & pharma SEO, and GEO & AI.
SEO is a multi-layered online marketing discipline that takes stamina and systematic work. Those who stick with it are rewarded in the long run with steady, organic traffic from the search engines.
With our SEO guide we have been sharing expertise, analyses and practical recommendations since 2014. The content is continuously expanded and offers orientation for beginners and experienced marketers alike.
Beyond the guide we also cover these topics in other formats, for example on our YouTube channel and in our podcast.
… is the founder and owner of Farbentour Online Marketing GmbH, a specialist author for the publisher Springer Gabler and a regular contributor to online publications. He also speaks at industry conferences such as the SCM Praxistage, Content World and (SEO) Campixx, and has been named a TOP 100 SEO influencer. According to iBusiness.de, his agency ranks among the 100 most important SEO service providers.
… is an SEO manager at Farbentour Online Marketing GmbH. She develops strategies to optimise websites technically, structurally and in terms of content. Her degree in linguistics and her experience in IT combine a deep understanding of language with technical expertise. This allows her to run precise analyses, spot optimisation potential and implement targeted measures for sustainable results and high visibility in search engines.
… is an SEO manager at Farbentour Online Marketing GmbH. His degree in information science and language technology, combined with years of experience in SEO, gives him the ideal grasp of both the technical and the linguistic side of search engine optimisation. He focuses on technical analyses, website structures and data-driven optimisation.
For years we have successfully supported clients from a wide range of industries so they get found better on Google & co.
Any questions? Then we look forward to hearing from you via the contact form.
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