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SEO & Online Marketing Glossary
The key terms from SEO, GEO and online marketing – explained in plain language. So you always keep track.
A 3 terms
- AI Score: How Google Could Detect AI-Generated Texts The term AI Score refers to a presumed evaluation metric that Google, according to leaked internal documents, uses or could use to assess the proportion and quality of AI-generated content on a website.
- Above the Fold – Definition & Explanation “Above the fold” refers to the topmost area of a web page that visitors see without scrolling. The term comes from the printing industry. Here, “fold” stands for the fold line created when folding a newspaper, and “above the fold” for the area above the fold line that is visible without unfolding.
- Alternate page with proper canonical tag The GSC status Alternate page with proper canonical tag explained: what it means, when it's harmless & how you fix incorrect canonicals
B 1 term
C 3 terms
- Click-Through Rate (CTR): Definition & Calculation The click-through rate, CTR, reflects the ratio of clicks on an advertising medium to the impressions for that same advertising medium.
- Crawler (Web Crawler): Definition & Explanation A crawler is a computer program that automatically searches the internet for content and analyzes it.
- Customer Journey simply explained Figuratively speaking, the customer journey describes the path that a customer takes to arrive at a purchase decision. This “journey of the customer” could begin, for example, with a click on an advertising banner and end with the person placing a product in the shopping cart on the corresponding website.
D 2 terms
- Domain Selection and SEO: How important are domain names and TLDs for SEO? Top-level domains (TLDs) are often heavily contested among website operators, yet they have only a minor influence on search engine rankings. When choosing the right domain extension, there are still a few points to keep in mind.
- Duplicate, Google chose different canonical than user Solved - Google Search Console status: "Duplicate, Google chose different canonical than user."
G 2 terms
- Google Disavow Tool Guide: How to Work With It The Google Disavow Tool explained clearly - incl. definition - learn more in the SEO glossary by Farbentour.
- Google Index explained simply The index of a search engine refers to the database that contains all the information for delivering the search results.
H 2 terms
- HTML – From Origins to Benefits HTML stands for “Hypertext Markup Language” and can be understood as the markup language of hypertext.
- How Does Indexing Work on the Internet? The term indexing generally stands for the recording of information. On the internet, it refers to the inclusion of documents in the index of search engines.
I 2 terms
- Information Architecture – Definition & Explanation The information on a website needs structures so that it can be found as effectively as possible by people and search engines. So-called information and site architectures help you find the optimal structure for a website.
- Internal Linking and Internal Links Explained Internal links are links, also called hyperlinks, that point within a website (domain) to another subpage or resource, such as a PDF document or an image.
K 1 term
L 1 term
M 2 terms
N 1 term
O 1 term
P 3 terms
- PRG Pattern Explained Simply + Benefits for SEO The PRG pattern is a variant of link masking. The abbreviation stands for Post-Redirect-Get. Used in online shops...
- PageRank simply explained PageRank (PR for short) is an algorithm developed by the Google founders Sergey Brin and Larry Page at Stanford University in California and filed for a patent in 1997. The task of the algorithm is to evaluate web pages on the World Wide Web based on the quantity and quality of their incoming links (backlinks). Google's success is largely owed to PageRank, which replaced purely quantitative factors for the ranking of websites.
- “People Also Search For…” – the Short-Click Box explained: pros and cons for SEO A Google search always pursues a specific goal. The user has a result in mind. If the displayed websites match their search intent, everything is fine. If not, the user is quickly gone again: with one click, they jump back to the Google search results to select a different page. This is called a short click.
R 1 term
S 2 terms
T 3 terms
- The Best Google Easter Eggs Google Easter eggs are secret search commands that trigger hidden messages and April Fools' jokes, such as changes to Google's user interface.
- The Google Leak: 14,000 Ranking Factors & Attributes Explained The Google Leak 2024 is a term for the release, which became public in March 2024, of around 14,000 internal API references from Google's Content Warehouse project, which accidentally ended up in a GitHub repository.
- Title Tag (Meta Title) – Definition & Explanation The title tag is the HTML element that specifies the title of a web page.
W 12 terms
- WDF*IDF explained simply and clearly WDF*IDF is a formula that is widely used in search engine optimization, especially in German-speaking regions. Unlike keyword density, the focus here is not on the percentage occurrence of a keyword within a text. Instead, the frequency of a main keyword and related terms is set in relation to other pages.
- What Is Content Marketing? Definition and Examples Whether content is now the king, the queen, or really just the butler is up for debate. One thing, however, is certain: the content marketing bandwagon has been rolling through the online world for years now, has been showered with plenty of buzzwords along the way, and yet apparently so few (it seems) still bet on content marketing.
- What Is Duplicate Content? Solutions for Fixing Duplicate Content Duplicate content means that identical content can be accessed multiple times on different URLs.
- What Is On-Page Optimization? Definition & Implementation On-page optimization is part of search engine optimization and includes all optimization measures carried out on the website itself. Its counterpart is off-page optimization, which covers all measures outside the website, such as link building.
- What Is a Canonical Tag? Definition & Explanation A canonical tag is a piece of HTML code and, for web pages with identical content, points to the main version.
- What Is a URL? (Uniform Resource Locator) URL (short for Uniform Resource Locator) stands for an address that shows where a file is located on a server.
- What is SEM? (Search Engine Marketing) SEM is the abbreviation for the term Search Engine Marketing and is also referred to as search engine marketing
- What is a keyword? A keyword is a term that is entered into search engines to start a search. That is why it is also referred to as a search term or search query. Keywords can consist of one or more words. They play a central role in search engine optimization and in search engine advertising.
- What is e-commerce? (Definition & explanation) The term “e-commerce” stands for electronic commerce over the internet.
- What is off-page optimization? Definition, explanation and tips for off-page SEO Off-page optimization refers to all the measures that serve to optimize a website for the search engines and that take place off the website. In English, this optimization is referred to as off-page SEO (off the page = off the website).
- What is the Google Search Console? The Google Search Console (GSC for short; formerly: Google Webmaster Tools) is a web-based analysis and service tool provided free of charge by Google that supports webmasters and SEOs with search engine optimization.
- What is the marketing mix, which models are there and where does SEO fit in? What is the marketing mix?
X 1 term
No terms found.