The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH Link Risk Management
Link audit & backlink analysis
We are the experienced agency that helps you optimize your link profile and secure long-term SEO success.
Get advice nowCompanies that trust us!
What exactly is a link audit?
Backlinks are and remain an important ranking factor at Google. For your website to achieve the best possible rankings, a strong but also healthy link profile is decisive.
We analyze your link profile for harmful, unnatural backlinks that prevent good rankings, and use a competitor analysis to determine how to get your link profile back in shape – for maximum visibility and top rankings.
Were backlinks built randomly and without a strategy in the past, and the rankings fail to materialize or are declining? Then the current link profile should be analyzed – because harmful off-page measures can still be penalized to this day.
Backlink audit
Link profile at a glance
Referring domain Rating
71 Strong
63 Strong
54 OK
41 OK
6 Toxic
9 Toxic
Anchor text & risk analysis Devalue 37 links →
Example of a link audit
When a link audit makes sense
Link audit & backlink analysis
Does devaluing links still achieve anything?
According to statements from Google staff such as John Mueller, Google tries to simply ignore toxic backlinks. Only in the case of purchased links or similar methods that deliberately manipulate the link profile is action required.
And this is exactly where our link audit helps – only by cleaning up the link profile can better rankings and more traffic be achieved again:
Uncover badly purchased backlinks – we identify manipulative and purchased links where Google steps in.
Check how natural the link profile is – we compare your profile with that of the competition and uncover anomalies.
Analyze anchor text ratios – an unnatural anchor text pattern is a classic warning sign – we assess it precisely.
Typical problems a link audit uncovers
A thorough audit reveals the risks that can slow down your rankings or even trigger a penalty:
Harmful backlinks (toxic links)
Uneven link profiles
Penalty risks (e.g. from Google updates)
Existing manual actions due to link spam
Our approach
How your link audit works
First things first: in an initial call we discuss your project. Which backlinks have been built so far? Are there aggressive competitors? Have there been sudden drops in organic traffic? After that, we start with the analysis.
01
Backlink analysis
Analysis of your website's link profile – how healthy is it?
Is there a risk of a penalty from Google?
We check every single backlink of the domain
02
Competition
Analysis of your competitors' link profile
How does the competition build its backlinks?
Which sources do they get their links from?
We analyze anchor texts, deep links and much more
03
Strategy development
A roadmap for how your domain can generate links naturally
Whether and which backlinks need to be devalued
Which anchor texts are suitable
How many links should be placed
04
Discussion of the results
Presentation of your website's current link profile
Presentation of our competitor analyses
Showing whether toxic links are present
How a natural link profile can be restored
Request your link audit now
Secure your link audit now – identify weaknesses and strengthen your SEO strategy!
Get in touch now & secure your consultation
Link audit agency vs. DIY
Common mistakes in link audits – and how we avoid them
A backlink analysis always belongs in experienced hands: beginners misjudge links for lack of experience and may end up devaluing good, strong backlinks. The risk of a do-it-yourself link audit is too high.
Overlooking toxic links
Many audits do not reliably detect harmful links because too little time or too few tools are used. The analysis is then not thorough enough – we check every single backlink.
Focusing on quantity instead of quality
A large number of backlinks is worthless if the quality is missing. We evaluate every link individually and prioritize quality over sheer volume.
No strategy after the audit
An audit is only the first step. We make sure concrete measures follow: removing toxic links, building high-quality links and optimizing your link strategy.
What you get out of it
Your benefits
Over a hundred successful link audits, no hidden costs and a fully worked-out strategy – you get a solid foundation for your link profile:
Over a hundred successful link audits
Benefit from our expertise – we have already carried out over a hundred link audits successfully.
No purchase obligations
There are no hidden costs and no obligation to book further services.
In-depth consultation
We advise you in detail and answer every question – until you are satisfied.
A fully worked-out strategy
You receive a completely worked-out, professional strategy that you can use as a guide and implement on your own.
Only the best tools in use
Which tools & techniques do we use for link audits?
We gather all relevant data from several tools, assess the quality of every single link by relevance, authority and risk – and from that create a clear strategy for clean-up and optimization.
Ahrefs
Ahrefs can be used to analyze a comprehensive link profile – the tool is especially strong at discovering almost all the links pointing to a website.
Majestic
With the Trust Flow and Citation Flow metrics, the strength of the link profile can be analyzed very well and compared with the competition.
LinkResearchTools
LinkResearchTools (LRT) specialize in assessing link risks – they help to reliably identify strong as well as poor or toxic links.
Google Search Console
Data straight from Google – a good way to obtain additional information about the current link profile (external links, top referring websites).
A selection of our case studies
We multiply traffic, leads & revenue
A healthy link profile is the foundation. These cases show what grows out of it – with a clear strategy and measurable results.
This is why 9 out of 10 clients stay with us for the long run!
Here is what our satisfied clients say:
- Peter Scholz BS-Shops GmbH
-
Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH -
Completely satisfied...
“We work with the SEO agency Farbentour and are completely satisfied. From the first analysis through to ongoing support, the team impresses with expertise, transparent communication and a very structured approach. Questions are answered quickly, optimisations are initiated proactively and progress is presented in an understandable way. Thank you for the collaboration!”
Linda Schildknecht Schmuckkollektiv GmbH -
Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG -
Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de -
Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG -
A noticeable rise in organic traffic...
“Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!”
M. Ernst Ernst Handelsgesellschaft mbH -
Very client-centered...
“Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!”
Justen Huiting Maxilia GmbH -
We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH -
After bad experiences, finally the right SEO agency...
“After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!”
Jürgen Fuchs Seminstfuchs -
Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH -
Farbentour delivers results...
“In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!”
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH
Frequently asked questions
FAQ on link risk management
Interested?
Let us advise you!