Case Study: Logistics (B2B)
+280% traffic · more leads
How Farbentour helped a B2B logistics company achieve significantly more leads and 280% more traffic.
Explore the caseThe starting point
The starting point & the tasks
No search engine optimization had been carried out on the website up to that point. As a result, all the important areas – such as the company’s services – were not optimized on the site and remained practically invisible in the search results.
Our approach
The strategy & implementation
First, we defined the relevant terms the company should be found for. Because there are a great many topics in the client’s field, the keyword set is particularly large. The website was optimized not only for transactional (mid- and long-tail) keywords, but also for informational and short-tail search terms.
As part of this, the on-page optimizations were carried out: internal links and title tags were added, thin-content problems fixed, load times improved, structured data implemented and much more. In addition, new backlinks from topically relevant, strong websites were built regularly.
A special feature is the wiki: here, all informational and short-tail keywords were published for which there are no service pages. This allowed the website to prove to users and Google that it doesn’t just sell, but offers real value.
As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. We’re also very satisfied with the day-to-day handling of the website. Everyone is helpful and support is always available. A partnership that really works well.
The result
The results
Thanks to the on-page and off-page measures, the wiki and further optimizations, visibility and traffic for relevant search terms on Google were increased significantly. The number of inquiries and leads rose by over 150%.
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