Digital PR for SEO

Boost brand awareness & SEO on purpose

Digital PR raises your brand awareness – and makes Google and generative AI take notice of your company.

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  • Swiss Life
  • Salvia
  • Luamaya
  • Hermes
  • Hugo Boss
  • DHL
  • NordVPN
  • Klingele
  • BGV Badische Versicherungen
  • Hünnebeck
  • Smarketer
  • RWTH Aachen University
  • Steinbeis

Companies that trust us!

What is digital PR combined with SEO?

Digital PR does a huge amount to make your brand better known. And the better known your brand is, the more Google and especially generative AI systems take notice of your company: they build more connections to your brand – and that is exactly how more visibility is created, in classic search as well as in AI answers.

More brand awareness

Editorial mentions in newspapers and trade media put your brand in front of your target audience – far beyond pure SEO.

Visible in AI answers

The more often your brand is named and connected across the web, the sooner Google and generative AI systems draw on you as a trustworthy source.

Lasting impact

Organically earned mentions and connections persist over the long term and pay continuously into authority and visibility.

What digital PR brings you

Your benefits at a glance

Higher brand awareness through presence in high-reach media
Better visibility in Google and in AI answers like ChatGPT & Co.
More trust and authority through editorial mentions
Sustainable growth that pays into ranking and revenue over the long term

The digital PR process

How digital PR works with us

01

Individual strategy

We analyze your brand, your target audience and your competitors. Building on that, we develop creative content such as data analyses, infographics, studies or stories that offer real added value.

02

Creative content

Whether exciting stories, expert interviews or data-driven studies – we create content that inspires media and readers alike.

03

Media network

Our experienced team reaches out to journalists, bloggers and influencers to place your content in a targeted way.

04

Targeted placement

We identify the best platforms and channels to spread your content in a targeted and effective way.

Campaign ideas

What digital PR looks like in practice

Digital PR thrives on stories that editorial teams, blogs and portals pick up on their own. We create the occasions: useful guides, solid data, expert voices and shareable formats. This builds reach, brand awareness – and, along the way, strong references to your brand.

Examples of successful campaigns from us:

Building permits for carports & garden sheds
Guide e-book

Building permits for carports & garden sheds

A reference work that answers a complex bureaucratic question in an understandable way – service content like this is repeatedly used as a source by construction and garden editorial teams.

Fire safety in the smart home
Expert collaboration

Fire safety in the smart home

Prepared together with a fire service school, including quotes from real experts. This credibility is what makes a topic quotable for trade media in the first place.

Launching a successful online shop
Guide

Launching a successful online shop

A hands-on guide for founders that speaks to a concrete target audience – ideal for being recommended and passed on in founder and e-commerce circles.

Moving tips
Infographic

Moving tips

Condensed knowledge as a shareable graphic – a format that is embedded and spread especially readily in guide and lifestyle contexts.

Safety on the internet
Guide portal

Safety on the internet

A socially relevant awareness topic that appeals to consumer portals and institutions – content with a stance that draws attention well beyond the industry itself.

Example formats – we design your PR campaign individually to fit your brand, industry and message.

Your advantage with us

Why digital PR with Farbentour?

Tailored strategies
Every client and every campaign is unique – we develop concepts that are perfectly matched to your brand.
Mentions in relevant media
Your content lands in renowned online media that impress not only your target audience but also Google and generative AI.
Creative content that convinces
We create content that journalists and editors value – for maximum visibility.
Long-term SEO success
Our digital PR pays into your domain authority and strengthens your position in organic rankings for the long term.
Benefits for GEO
Frequent brand mentions in reputable publications are also recognized by AI searches like ChatGPT and Google AI Overviews – so your brand becomes visible in generative search.

Your partner for digital PR

Why we are the perfect digital PR partner

For over 10 years we have helped our clients gain more brand awareness and visibility – proven by numerous successful case studies. We have documented our knowledge of content seeding and content distribution as published authors for the Springer Gabler publishing house – we are among the experts who help shape this very topic.

The Farbentour team

Known from & we share our knowledge

Known from – OMR, Content World, Springer Gabler, Ryte, SCM, Semrush, SEO Campixx

Request digital PR SEO

Increase the reach of your brand with tailored digital PR SEO strategies. Request your no-obligation consultation now!

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We multiply traffic, leads and revenue

A selection of our case studies:

This is why 9 out of 10 clients stay with us for the long run!

Here is what our satisfied clients say:

  • After bad experiences, finally the right SEO agency...

    After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!

  • Fast and reliable...

    “We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”

  • Farbentour delivers results...

    In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!

  • Rankings improved enormously...

    “As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”

  • Revenue increased significantly...

    “We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”

  • Extremely professional and quick...

    “I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”

  • The only provider who kept their promise...

    “I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”

  • Excellent expertise and reliability...

    “What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”

  • A noticeable rise in organic traffic...

    Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!

  • First-class results delivered...

    “Top marks with distinction! We came to Fabian Auler and his team through a recommendation, and all I can say is that the work is perfect. Besides being reliable, Farbentour has consistently delivered first-class results since we started working together – and dealing with the whole team is a real pleasure on top of that.”

  • Very client-centered...

    „Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!"

  • We recommend Farbentour...

    “We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”

Frequently asked questions

FAQ on digital PR SEO

Digital PR takes your brand to where your target audience already reads: into high-reach online media, trade magazines and portals. Through editorial mentions and stories that get picked up, your company becomes known to a broad audience – you build real brand awareness instead of only fighting for rankings.

A great deal. The more often your brand is mentioned, linked and associated with your topics across the web, the sooner Google and generative AI systems classify you as a relevant, trustworthy source. This creates more connections to your company – and thus more visibility, both in classic search and in AI answers like ChatGPT and Google AI Overviews.

Classic link building aims above all at individual backlinks. Digital PR thinks bigger: your brand is at the center. We tell stories that media pick up voluntarily – and out of that come reach, awareness, mentions and connections all at once. The SEO effect is the result of strong brand work, not the sole goal.

Digital PR pays off for everyone who wants to be perceived as a brand and grow long term – from ambitious online shops through B2B providers to established brands. What matters is the willingness to share topics and expertise that are genuinely interesting to media and target audience.

Data-driven studies, your own analyses, expert perspectives on current topics, industry trends and creative stories with real added value work especially well. Together with you we develop topics that convince both your target audience and editorial teams – so your brand becomes the quotable point of contact in your industry.

First media placements and mentions usually appear within a few weeks. The full effect on brand awareness and visibility builds up steadily over several months – and stays, because editorial mentions endure and pay lasting dividends on your authority.

Interested?

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