More customers through top SEO
Our B2B SEO management optimizes your website comprehensively, boosts your visibility and delivers top rankings.
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Companies that trust us!
More and more people use Google and other search engines to find information – and that includes the search for B2B service providers. Today the B2B customer journey almost always begins with a search: decision-makers research across many touchpoints and over weeks, long before they get in touch. If you are not visible in this early phase, you drop out of the running.
On top of this comes the shift in search: alongside classic Google search, AI searches like ChatGPT, Perplexity and Google's AI Overviews now answer complex questions directly. For your brand to appear there as a source, you need Generative Engine Optimization (GEO) – the consistent evolution of SEO for AI-powered search systems.
Companies that think SEO and GEO together in B2B win on several fronts at once:
Interactive · The B2B customer journey
SEO & GEO pay into your success across the entire B2B customer journey – click through the phases:
A concrete problem or goal emerges within the company – the search for a solution begins.
What you can expect from us
Your growth partner
We are the SEO agency that optimizes your website for more visibility, more traffic and more customers through Google search. For over 10 years we have supported B2B companies from mid-sized businesses to corporations – with strategies designed not for short-term effects but for sustainable growth.
Even in fiercely competitive markets, our many years of expertise move you ahead of your competition. We understand the longer decision paths and explanation-heavy products in B2B – and reach exactly the decision-makers who matter for your business.
Transparent reporting, a dedicated contact person and a partnership-based collaboration are a given for us. Schedule an appointment now for a free, no-obligation consultation.
Free initial consultationKnown from & valued
At industry conferences, in trade publications and with Springer Gabler, we pass on our SEO expertise – so we ourselves always stay at the pulse of the industry.
Our approach
So you can picture how optimization and collaboration work in B2B SEO, here are the most important steps:
In the first kick-off meeting we discuss all the important details of your company and your website. With background information and your goals, we create the audit and strategy.
We look for the right search terms used by your target audience and analyze search volume, search intent and much more.
The audit captures the status of your website – technology, keywords, rankings. On this basis we develop your SEO roadmap.
You decide which tasks we take on and which you handle yourself. Completely for you or advising at your side.
We measure and monitor success with our monitoring tools and deliver a monthly overview report.
Results that count
A selection of our case studies:
Here is what our satisfied clients say:
After bad experiences, finally the right SEO agency...
After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!
Jürgen Fuchs Seminstfuchs Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH Farbentour delivers results...
In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG A noticeable rise in organic traffic...
Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!
M. Ernst Ernst Handelsgesellschaft mbH First-class results delivered...
“Top marks with distinction! We came to Fabian Auler and his team through a recommendation, and all I can say is that the work is perfect. Besides being reliable, Farbentour has consistently delivered first-class results since we started working together – and dealing with the whole team is a real pleasure on top of that.”
Jan Meyer sterne-advo Rechtsanwaltsgesellschaft mbH Very client-centered...
„Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!"
Justen Huiting Maxilia GmbH We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH 
With our tailored SEO strategies for B2B clients, you achieve optimal results. Request a no-obligation consultation now!
Get in touch & secure your consultationFrequently asked questions
When first successes become visible depends on the scope of the project: How many keywords need to be optimized? How strong is the competition?
First results are in many cases visible after around 3–6 months.
Of course, many of our services can also be booked individually, such as an SEO audit or link building. There are no further obligations for you.
The costs vary widely and depend on the scope of the website as well as on which tasks we take on for you.
For a concrete cost proposal, simply get in touch with us.
In B2B, the decision paths are longer, several people are involved and the products are often explanation-heavy. Search volume is usually smaller, but the inquiries are far more valuable.
We therefore optimize along the entire customer journey – from informative content to conversion-strong service pages.
GEO (Generative Engine Optimization) ensures that your brand appears as a source in AI searches like ChatGPT, Perplexity and Google's AI Overviews.
In B2B especially, decision-makers increasingly research via AI tools – whoever is cited there gains trust early in the journey.
You decide how much you take on yourself. We carry out the optimization completely for you or support your team in an advisory role.
For smooth implementation, a single dedicated contact person on your side is usually enough.
We track all relevant metrics – rankings, organic traffic, visibility and above all the generated inquiries.
You receive a monthly overview report as well as a regular jour fixe for coordination.
We support B2B companies from mid-sized businesses to corporations – from industry and mechanical engineering to IT & SaaS and explanation-heavy services.
Regardless of the industry, we optimize along the entire decision journey of your target audience.
Let us advise you!
