The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Detailed & targeted
We find the perfect keywords & prompts for your company and uncover new potential for SEO & GEO.
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With keyword research, keyword mapping, keyword strategy and prompt research we find the right search terms for your company and your products & services – and always keep the big picture in view.
We don’t just analyze the raw search terms; based on data we also determine many further details such as search intent, competitive pressure and ranking opportunities.
For larger companies in particular, the number of potential search terms quickly reaches the 4- to 5-digit range. With our keyword research, we create clarity.
Keyword mapping & research – what does that do?
Classic keyword research shows what users search for on Google. Prompt research goes one step further and examines how generative AI models like ChatGPT, Perplexity or Google Gemini process and structure information on your subject area.
To eliminate the "blind spots" of conventional SEO tools, we rely on systematic Query Fan Out: we precisely fan out your core topics and expand individual terms into hundreds of specific user questions as well as relevant long-tail variants.
This is how we identify valuable niche potential and highly relevant search queries that the competition often overlooks.
The keyword process
From goal alignment to the finished strategy: a clear, transparent process that combines classic keyword data with systematic prompt research.
Would you like to know which keywords or prompts are most lucrative for your company and how best to cover them? We find out for you.
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More than a keyword tool
Anyone can start a keyword tool – we go much further and invest a lot of time in analyzing and preparing the data. The perfect basis for deriving an SEO strategy.
Anyone can start a keyword tool – we invest a lot of time in analyzing and preparing the data. The perfect basis for a solid SEO strategy.
For every piece of research we draw on the many years of expertise of our experts and do not rely blindly on tools.
What does Google display for the respective keyword? Analyzing the SERPs is immensely important – and that is exactly what we take into account in every piece of research.
Which search intent must be met to make the user happy and to rank? We show you – keyword by keyword.
Singular? Plural? Many agencies blindly throw such figures around – we also address these details.
Short-, mid- or long-tail keywords? Here too we analyze in depth and assign each keyword to the appropriate level.
Especially with large keyword sets it pays off: with keyword mapping we create clarity and a clear information architecture.
We systematically fan out core topics into hundreds of user questions and long-tail variants and complement them with prompt research for AI searches – for a seamless keyword universe.
What you get out of it
Individual, supported by SEO experts and with clear, one-time costs – you receive a solid basis for your SEO strategy:

No SEO success without keywords
An SEO strategy is only successful if the right keywords have been identified beforehand. What matters is not just the keywords themselves, but the many details a search delivers.
The monthly search volume is the important basis and shows whether it is worth optimizing for a keyword. If a keyword is not searched, we specifically look for alternatives.
The search intent indicates what goal the user has with their query. That is exactly what we determine – and from it we derive valuable information, e.g. for content creation.
How strong is the competition? Highly contested keywords are considerably harder to rank for. We find out how realistic good rankings are.
Google increasingly shows direct answers and AI overviews – some queries barely receive any clicks. We specifically filter out such keywords.
A selection of our case studies
The right keywords are the foundation. These cases show what grows from them – with a clear strategy and measurable results.
Here is what our satisfied clients say:
Frequently asked questions
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