Detailed & targeted
We find the perfect keywords & prompts for your company and uncover new potential for SEO & GEO.
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Companies that trust us!
With keyword research, keyword mapping, keyword strategy and prompt research we find the right search terms for your company and your products & services – and always keep the big picture in view.
We don’t just analyze the raw search terms; based on data we also determine many further details such as search intent, competitive pressure and ranking opportunities.
For larger companies in particular, the number of potential search terms quickly reaches the 4- to 5-digit range. With our keyword research, we create clarity.
Keyword mapping & research – what does that do?
Classic keyword research shows what users search for on Google. Prompt research goes one step further and examines how generative AI models like ChatGPT, Perplexity or Google Gemini process and structure information on your subject area.
To eliminate the "blind spots" of conventional SEO tools, we rely on systematic Query Fan Out: we precisely fan out your core topics and expand individual terms into hundreds of specific user questions as well as relevant long-tail variants.
This is how we identify valuable niche potential and highly relevant search queries that the competition often overlooks.
The keyword process
From goal alignment to the finished strategy: a clear, transparent process that combines classic keyword data with systematic prompt research.
Would you like to know which keywords or prompts are most lucrative for your company and how best to cover them? We find out for you.
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More than a keyword tool
Anyone can start a keyword tool – we go much further and invest a lot of time in analyzing and preparing the data. The perfect basis for deriving an SEO strategy.
Anyone can start a keyword tool – we invest a lot of time in analyzing and preparing the data. The perfect basis for a solid SEO strategy.
For every piece of research we draw on the many years of expertise of our experts and do not rely blindly on tools.
What does Google display for the respective keyword? Analyzing the SERPs is immensely important – and that is exactly what we take into account in every piece of research.
Which search intent must be met to make the user happy and to rank? We show you – keyword by keyword.
Singular? Plural? Many agencies blindly throw such figures around – we also address these details.
Short-, mid- or long-tail keywords? Here too we analyze in depth and assign each keyword to the appropriate level.
Especially with large keyword sets it pays off: with keyword mapping we create clarity and a clear information architecture.
We systematically fan out core topics into hundreds of user questions and long-tail variants and complement them with prompt research for AI searches – for a seamless keyword universe.
What you get out of it
Individual, supported by SEO experts and with clear, one-time costs – you receive a solid basis for your SEO strategy:
No SEO success without keywords
An SEO strategy is only successful if the right keywords have been identified beforehand. What matters is not just the keywords themselves, but the many details a search delivers.
The monthly search volume is the important basis and shows whether it is worth optimizing for a keyword. If a keyword is not searched, we specifically look for alternatives.
The search intent indicates what goal the user has with their query. That is exactly what we determine – and from it we derive valuable information, e.g. for content creation.
How strong is the competition? Highly contested keywords are considerably harder to rank for. We find out how realistic good rankings are.
Google increasingly shows direct answers and AI overviews – some queries barely receive any clicks. We specifically filter out such keywords.
A selection of our case studies
The right keywords are the foundation. These cases show what grows from them – with a clear strategy and measurable results.
Here is what our satisfied clients say:
After bad experiences, finally the right SEO agency...
After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!
Jürgen Fuchs Seminstfuchs Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH Farbentour delivers results...
In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG A noticeable rise in organic traffic...
Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!
M. Ernst Ernst Handelsgesellschaft mbH First-class results delivered...
“Top marks with distinction! We came to Fabian Auler and his team through a recommendation, and all I can say is that the work is perfect. Besides being reliable, Farbentour has consistently delivered first-class results since we started working together – and dealing with the whole team is a real pleasure on top of that.”
Jan Meyer sterne-advo Rechtsanwaltsgesellschaft mbH Very client-centered...
„Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!"
Justen Huiting Maxilia GmbH We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH Frequently asked questions
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