The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH The link building agency Farbentour
Professional & reliable
We are your professional link building agency focused on strong backlinks for any industry – in Germany and worldwide. For over 10 years, experienced and sustainable.
Get advice nowCompanies that trust us!
Why backlinks matter
Backlinks are still one of the most important ranking factors in search engine optimization (SEO) and crucial for getting as far to the front as possible on Google. After all, it was the revolutionary PageRank formula by Google founders Larry Page and Sergei Brin that turned the search engine market upside down.
Instead of having to dig through cluttered web directories, thanks to this formula the Google user was presented within seconds with the (supposedly) best websites for their search term. PageRank determines the link popularity of a URL – the basis of calculation is the random surfer model, or its further development, the reasonable surfer model.
Put simply: the more relevant backlinks point to a page, the more valuable it is in Google's eyes. Although the algorithms keep evolving, links remain decisive – so with off-page optimization the right backlinks have to be built.
What makes link building work
Requirements for successful link building
OnPage before OffPage
Before link building, the domain must be optimized for all important on-page factors. A website with serious on-page errors will not rise even with premium backlinks.
Budget for the costs
Link building is demanding and comes with corresponding costs. These should be planned for the entire duration – stopping suddenly can have negative consequences.
Be patient
Link building is an ongoing process – one or two new links are not enough. It takes stamina and regular new, strong links for the best results.
Not every link is equal
Types of backlinks
There are many ways to build backlinks – from editorial mentions to directory entries. What matters is not the volume but the mix: we focus on a natural link profile made up of strong, topically relevant sources.
Editorial links
Mentions in online magazines, newspapers and specialist portals – editorially embedded in fitting articles. The strongest and most sustainable form.
Very strong
Topically relevant guest articles
Specialist articles on fitting industry websites that offer real added value and link contextually to your site.
Very strong
Earned content links
Links that others set because they refer to helpful content, studies or tools of yours – the most natural link type of all.
Strong
Industry & specialist directories
High-quality, well-maintained directories provide a solid baseline and local or thematic relevance.
Complementary
Forums, profiles & social
Community and profile links rarely bring direct ranking power, but support a natural, broadly diversified link profile.
Complementary
Nofollow links
They pass on no direct link power but belong in every real link profile – they make your backlink profile credible and natural.
For naturalness
Which combination makes sense for you depends on your industry, competition and goals – exactly what we clarify in the consultation.
Quality beats quantity
What makes a good backlink?
A single link from a strong, topically relevant site takes you further than a hundred weak ones. These factors decide whether a backlink is truly valuable:
High authority of the source
Google places trust in the linking domain. The stronger and more established the site, the more power the link transfers.
Topical relevance
The link comes from a site that fits you thematically. A link from your industry counts far more than an off-topic one.
Natural placement in the content
The link sits meaningfully embedded in the editorial text – not in the footer, a link list or a sidebar.
Suitable anchor text
The linked text is relevant and phrased naturally. A healthy ratio of brand, URL and keyword anchors looks organic.
Dofollow & visibility
The link passes link power, is visible to users and sits on an indexed, actually visited page.
Real traffic & user signals
The best source brings not only SEO value but also real visitors – a sign of a lively, valuable website.
Link building today
Times have changed – and so have Google's guidelines
Google’s ranking formula has been continuously refined over the years. While in the early days (before 2008) the sheer volume of links was decisive, the rules of search engine optimization have changed. Link spammers trying to push low-quality pages to the top forced Google to analyze websites closely for their backlink profiles.
That is why backlinks today can even have a negative effect – for example when too many non-relevant links from low-quality sites are built up. Instead of rising, the website then gets penalized. For this, Google integrated the Penguin 4.0 update into its core algorithm, evaluating the quality of link sources in real time. Link building agencies therefore have to keep adapting their strategy and work sustainably.
Even if it hurts: clean up the backlink profile
Time and again, client websites have a heavily manipulated link profile and have received a Google penalty as a result. We analyze the existing backlinks and remove harmful links – freeing the profile from entries that jeopardize good rankings.
On-page optimization comes before link building
As much as many do not want to admit it: if your website has serious on-page errors (duplicate content, poor page titles and much more), no matter how strong the links you build – better rankings usually still fail to materialize.
Project process
The link building process at Farbentour
This is how we build backlinks for your project – structured, transparent and with full control on your side.
01
Kickoff meeting & consultation
It all starts with a conversation: we talk about your goals, previous link building and SEO measures, your competitors and their link profile, as well as the keywords your website should be found for.
02
Link audit & link building strategy
We analyze the complete backlink profile of your website and your competition: anchor text distribution, link sources, deficits and possible over-optimization. On this basis we develop your individual link building strategy.
03
Link building measures
To build truly strong backlinks, we use two effective routes: link building via cooperation partners and link building through digital PR. Both are excellent for obtaining sustainable, strong links.
04
Reporting & monitoring
You receive transparent reports with all delivered services and links set. In addition, we set up link monitoring – and, on request, track your keywords to quickly spot changes in the search results.
What to look out for
Good link building with the right link building agency
Unnatural link building is penalized by Google – so amateurs should be careful. The right agency helps you build exactly the backlinks that truly boost your rankings. When choosing, watch for these points:
Pay attention to the experience and references of the backlink agency.
How does the agency build links? Are links bought – and if so, how is the risk minimized and how transparently is that communicated?
Does the agency offer several link building services and different types of link building – transparently, with all pros and cons?
Are supposedly weak links (e.g. nofollow links) touted as exaggeratedly strong? Then extreme caution is advised.
Traffic promises should also be questioned: no reputable agency can guarantee direct traffic through links.
A no-obligation initial consultation yields the best insights into an agency's possibilities and services.
Your experienced partner
About Farbentour
Since 2014 we have been successfully building high-quality backlinks for our clients across the most diverse topics. Our philosophy: we always focus on our core competence – search engine optimization.
We advise our clients comprehensively on both off-page and on-page. Open and transparent communication is important to us. Our workflows are clearly structured and effective – so that together we reach our clients’ goals.
“
Whether large corporation or SME: as soon as high-quality, strong links come into play, rankings rise. Quality beats quantity – that has been our credo at Farbentour for a decade. Alongside excellent content and good user signals, it is still only strong links that really move you forward on Google & Co. In the age of AI search engines this lever becomes even more powerful: whoever invests in strong links and mentions today also secures visibility in tomorrow’s AI chats.
Fabian Auler
CEO and founder · Farbentour Online Marketing GmbH
We are your link building partner
Your benefits with Farbentour
Quality over quantity
From us you only get strong, topically relevant content links – no mass-produced ones.
High-quality content included
The creation of high-quality content by our editorial team is always included.
Transparency & control
Detailed reports give you full oversight of all links set at any time.
Tailored to your budget
We flexibly adapt the link building strategy to your budget and goals.
No minimum term
No rigid contracts: the collaboration can be canceled at any time.
Free initial consultation
We analyze your link profile and advise you with no obligation – before you decide.
Link building and mentions for ChatGPT, Google AI Mode & Co.
How our links get you into AI answers
With our links we specifically boost your visibility in AI search – a discipline also known as GEO (Generative Engine Optimization). Google is the lead index here: if you are found there, the AIs are highly likely to cite you as well. On top of that, through targeted mentions and links we directly influence whether your company shows up in AI answers.
Step 1
Build authority
High-quality backlinks and mentions strengthen the authority and trust of your domain – the foundation for any visibility.
Step 2
Rank on Google
Google is the lead index. Whoever sits at the top here counts as a trustworthy source – exactly what the AI models follow.
Step 3
Cited in AI answers
ChatGPT, Perplexity & the Google AI Mode draw their answers from exactly these sources – and name your company.
We optimize your visibility for:
ChatGPTPerplexityGoogle AI ModeGoogle AI OverviewsGemini
From practice
Content that earns backlinks
With good content and targeted outreach, links can be earned entirely naturally. Whether an advice e-book, expert guide, infographic, interview, interactive tool or survey: we develop content with real added value and bring it – via the right contacts – to media, blogs and portals that are happy to pick it up and link to it voluntarily.
Here is a selection of successful campaigns of ours:
Example formats – we develop your campaign individually to fit your brand, industry and target audience.
Our Case Studies
We build links that work
Real results from our client projects – achieved with clean, sustainable link building:
SEO case · stationery shop
+2,048% visibility
Visibility index increased from 1.05 to 22.56 – through sustainable link building.
View case →SEO case · garden tools shop
+200 backlinks organically
Visibility index increased from 1.23 to 4.45 – with organic link building.
View case →SEO case · online shop
+327% more revenue
Online shop for packaging: visibility increased from 0.1 to 2.96 – overtook all competitors.
View case →Your experienced partner
We share our knowledge
For over 10 years we have been building backlinks for our clients – reputable and sustainable. We regularly share our knowledge in numerous professional publications, including with Springer Gabler Verlag.
This is why 9 out of 10 clients stay with us for the long run!
Here is what our satisfied clients say:
- Peter Scholz BS-Shops GmbH
-
Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH -
Completely satisfied...
“We work with the SEO agency Farbentour and are completely satisfied. From the first analysis through to ongoing support, the team impresses with expertise, transparent communication and a very structured approach. Questions are answered quickly, optimisations are initiated proactively and progress is presented in an understandable way. Thank you for the collaboration!”
Linda Schildknecht Schmuckkollektiv GmbH -
Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG -
Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de -
Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG -
A noticeable rise in organic traffic...
“Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!”
M. Ernst Ernst Handelsgesellschaft mbH -
Very client-centered...
“Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!”
Justen Huiting Maxilia GmbH -
We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH -
After bad experiences, finally the right SEO agency...
“After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!”
Jürgen Fuchs Seminstfuchs -
Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH -
Farbentour delivers results...
“In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!”
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH
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Frequently asked questions
FAQ on link building
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