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Case Study: Garden Tools Online Shop

VI 1.23 → 4.45 (+261%)

How Farbentour helped a garden tools online shop increase its visibility from 1.23 to 4.45.

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The starting point

The starting point & the tasks

No keyword research or analysis carried out
Too few categories to cover all keywords
Categories were not optimized and had no content
Meta tags not optimized
Many technical on-page errors
No internal linking in place
Backlink profile far too weak
No blog to serve informational keywords
No performance monitoring

At the start of the optimization, the shop’s visibility stood at 1.23 according to Sistrix – a solid but improvable figure with a lot of untapped potential in a highly competitive market.

The analysis revealed numerous SEO problems that were significantly impairing rankings: important keywords were not specifically covered, and many category pages were not optimized and contained hardly any search-relevant content.

Internal linking was weak, so important pages received hardly any link equity. The backlink structure was inadequate – the shop had barely any high-quality external links.

Technical errors such as faulty canonical tags, duplicate meta tags and slow load times made crawling and indexing more difficult.

A structured SEO controlling process was missing, so measures could not be analyzed or fine-tuned. To achieve a significant improvement in visibility, a comprehensive SEO audit was carried out.

Our approach

The strategy & implementation

Step by step, all identified SEO weaknesses were addressed. The detailed keyword research in particular opened up new potential, which was covered by optimized categories and targeted blog posts.

The numerous technical errors were fixed continuously in close cooperation with the client. At the same time, the content optimization of the categories led to improved visibility and stronger placements in the search results.

Sustainable link building combined with digital PR helped not only to increase brand awareness, but also to signal to Google – through high-quality backlinks – the website’s relevance for key keywords.

Thanks to structured SEO monitoring, the success of the measures could be made measurable and the strategy optimized continuously.

Detailed keyword research incl. competitor analysis
Carried out on-page measures & fixed technical errors
Optimized all categories, incl. content creation
Set up a blog + created new content
Carried out link building & digital PR
Set up SEO monitoring to track performance

The result

The results

Thanks to numerous measures, the website’s visibility was increased significantly within just a few years. This led to a marked rise in traffic and revenue and enabled the company to scale considerably.

+261%
more visibility on Google
200+
backlinks built organically
4.45
visibility index (from 1.23)
Sistrix: overall visibility development – up to 4.45 visibility points.
Sistrix: rise from 1.23 to 4.45 (+261%) over the 2023–2025 period.

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