The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH Google Ads Management
Individual & efficient
With professional Google Ads management you reach the right audiences at the right moment. That is how we turn ad budget into real results.
Get advice nowCompanies that trust us!
Google Ads agency for sustainable growth & measurable results
As an experienced Google Ads agency, Farbentour helps companies scale their online marketing in a targeted way. Google Ads is not a quick fix but a powerful instrument that only reaches its full potential when campaigns are planned professionally, managed continuously and optimized based on data.
Instead of blindly chasing clicks, we focus on what counts: qualified leads, sales and long-term visibility within your target audience.
The Google Ads process
Professional Google Ads management
1
Market & competitor analysis
We analyze how your industry works online, which searches are relevant and where opportunities exist for your company.
2
Campaign setup
We develop a clear structure for search network, display, shopping or YouTube campaigns and tailor it to your individual goals.
3
Ad creation
Copy and creatives are crafted to capture attention, build trust and invite clicks.
4
Ongoing optimization
We monitor performance, adjust budgets, keywords and bids and test variants for the best possible results.
5
Conversion tracking
Every click is measured. We make sure you know exactly which ads generate revenue or leads.
6
Remarketing campaigns
Visitors who have already shown interest are targeted again – for a significantly higher conversion rate.
7
Reporting & insights
You receive regular reports with clear KPIs, easy-to-understand dashboards and concrete recommendations – transparent about how your budget performs.
Monthly management of your SEA campaigns
From strategy to reporting – we support your Google Ads activities in a targeted and reliable way.
Get in touch now & secure your consultation
The key facts at a glance
Why ongoing SEA management makes sense
Why ongoing management pays off
Continuous management keeps campaigns efficient and avoids wasted spend.
The advertising market changes constantly – new features and policies require regular adjustments.
Strong competition in auctions makes ongoing testing and optimization necessary.
Professional management keeps bidding strategies, audiences and ad tests in view.
Ongoing keyword maintenance, negative lists and quality checks ensure relevance.
Precise conversion tracking shows which measures drive revenue and leads.
Quality Score and landing page relevance are systematically improved to lower cost per click.
Scaling campaigns that work puts budget where it delivers the greatest return.
Clear reports with KPIs and recommendations make results transparent.
How to find a good Google Ads agency
Clear goals are defined together before launch.
Transparent way of working with a traceable approach and open access to the ad account.
Demonstrable success through references, case studies and meaningful metrics.
Certifications and up-to-date expertise in Google Ads, GA4 and Google Tag Manager.
Realistic expectations instead of guarantees for position 1 or fixed cost per lead.
Fair contracts without long commitments, transparent pricing and clearly defined services.
A dedicated contact, clear responsibilities and an agreed communication frequency.
Industry knowledge and an understanding of audiences, competition and seasonality.
Data-protection-compliant work and adherence to advertising policies.
What you get out of it
Your benefits with Google Ads
More qualified clicks and leads through precise targeting
Efficient use of budget thanks to ongoing optimization
Transparent reports with clear KPIs
Access to current Google Ads expertise and best practices
Time savings through professional campaign management
Sustainable growth in visibility and revenue
Diversity and structure
We are Farbentour
Each color symbolizes its own area of search advertising, worked through in clear stages. Our way of working follows fixed principles:
Strategy
A successful campaign starts with a clear strategy. Together we define measurable goals and derive a roadmap from them – taking market, competition and audience behavior into account.
Analysis
Before we implement any measures, we focus on precise analysis: relevant search terms, market trends and competitors. With tools and data we build a solid basis to seize opportunities in a targeted way.
Implementation
Whether keyword strategy, ad copy, audience settings or landing page optimization: every component is carefully planned and implemented – for campaigns that perform from the start.
Optimization
Google Ads is a dynamic field. We monitor all key KPIs, respond continuously and evolve campaigns with A/B tests, budget and ad adjustments – for maximum return on investment.
More qualified inquiries with Google Ads?
6 tips on what to look out for
TIP 01
Build a solid foundation
Monthly management starts with an account audit, clean tracking via GA4 and Tag Manager, correct conversion tracking as well as clearly defined goals and KPIs. Structure, ads, audiences and bidding strategies are planned on top of that.
TIP 02
Secure successful workflows
Clear processes, briefings, approvals and deadlines are a must. Provide assets and landing pages on time, ensure regular check-ins, A/B tests, change logs and easy-to-understand reports.
TIP 03
Plan realistic budgets
Management for €200 is rarely worthwhile. In addition to the fee, an appropriate media budget is needed – for small to medium accounts often €500–5,000 in media plus roughly €600–2,500 in agency fees, depending on scope and competition.
TIP 04
Demand transparency
Ask for regular, monthly reports on performance, KPIs and measures. Open account access, change logs and clear dashboards build trust and show what happens with your budget.
TIP 05
Ensure performance controlling
Continuously check whether campaign goals are being met. Monitoring conversions, cost per lead, search queries and Quality Score shows whether the strategy is working and where optimizations are needed.
TIP 06
Actively support your agency
Internal workflows need to play along. Provide creatives, approvals and landing page changes on time – otherwise potential goes unused and the campaign does not deliver its full result.
A selection of our case studies
We turn ad budget into measurable business success
Data-driven, transparent and focused on results – a selection from our projects:
This is why 9 out of 10 clients stay with us for the long run!
Here is what our satisfied clients say:
- Peter Scholz BS-Shops GmbH
-
Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH -
Completely satisfied...
“We work with the SEO agency Farbentour and are completely satisfied. From the first analysis through to ongoing support, the team impresses with expertise, transparent communication and a very structured approach. Questions are answered quickly, optimisations are initiated proactively and progress is presented in an understandable way. Thank you for the collaboration!”
Linda Schildknecht Schmuckkollektiv GmbH -
Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG -
Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de -
Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG -
A noticeable rise in organic traffic...
“Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!”
M. Ernst Ernst Handelsgesellschaft mbH -
Very client-centered...
“Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!”
Justen Huiting Maxilia GmbH -
We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH -
After bad experiences, finally the right SEO agency...
“After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!”
Jürgen Fuchs Seminstfuchs -
Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH -
Farbentour delivers results...
“In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!”
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH
Frequently asked questions
FAQ on monthly SEA management
Interested?
Let us advise you!