TIP 01 Build a solid foundation
Monthly management starts with an account audit, clean tracking via GA4 and Tag Manager, correct conversion tracking as well as clearly defined goals and KPIs. Structure, ads, audiences and bidding strategies are planned on top of that.
TIP 02 Secure successful workflows
Clear processes, briefings, approvals and deadlines are a must. Provide assets and landing pages on time, ensure regular check-ins, A/B tests, change logs and easy-to-understand reports.
TIP 03 Plan realistic budgets
Management for €200 is rarely worthwhile. In addition to the fee, an appropriate media budget is needed – for small to medium accounts often €500–5,000 in media plus roughly €600–2,500 in agency fees, depending on scope and competition.
TIP 04 Demand transparency
Ask for regular, monthly reports on performance, KPIs and measures. Open account access, change logs and clear dashboards build trust and show what happens with your budget.
TIP 05 Ensure performance controlling
Continuously check whether campaign goals are being met. Monitoring conversions, cost per lead, search queries and Quality Score shows whether the strategy is working and where optimizations are needed.
TIP 06 Actively support your agency
Internal workflows need to play along. Provide creatives, approvals and landing page changes on time – otherwise potential goes unused and the campaign does not deliver its full result.