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SEO reporting & monitoring

All your performance data in one report

As an experienced SEO agency, we provide you with reports that give you clear insights into your performance – for well-founded decisions.

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  • Swiss Life
  • Salvia
  • Hermes
  • Hugo Boss
  • DHL
  • NordVPN
  • Klingele
  • BGV Badische Versicherungen
  • Hünnebeck
  • Smarketer
  • RWTH Aachen University
  • Steinbeis

Companies that trust us!

What is SEO reporting and why is it important?

In SEO reporting, important metrics that reflect the success of your SEO activities are collected and evaluated regularly. These include, among others:

Keyword rankings

How well do your main keywords rank in the search results? Are your positions rising or falling?

Traffic data

How much organic traffic is generated? Which pages get the most impressions and views? How many new users are there?

Conversion rates

Which visitors carry out desired actions – e.g. purchases, sign-ups or getting in touch?

SEO measures implemented

A clear list of the strategies implemented creates transparency and makes rising or falling metrics easy to understand.

Detailed reports let you spot weaknesses early and react quickly. This makes it possible to derive targeted optimizations to sustainably improve traffic and conversion rates.

Our approach

How the SEO reporting works

1

Kickoff & goal definition

We clarify your individual goals and priorities: which metrics take priority, which business goals should be monitored? This creates the basis for tailored reporting.

2

Data collection & analysis

We collect and consolidate relevant data from all the important tools such as Google Analytics, Google Search Console, Sistrix and others – with a clean, correct data basis you can rely on.

3

Targeted selection of metrics

We focus on the metrics that pay directly into your goals – traffic, conversion rates, visibility. On request we add further metrics such as social media data or ROI assessment.

4

Tailored preparation of the data

We prepare the data clearly, understandably and tailored to your needs. Our reports show not only what is happening, but also why – and which measures can be derived from it.

5

Updates, insights & adjustments

We produce reports at fixed intervals (monthly or quarterly), analyze KPI development and give concrete recommendations. On this basis we continuously adjust your measures.

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Our SEO reporting gives you detailed insights into the performance of your website, identifies strengths and weaknesses and shows how to optimize your online presence further.

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What you get out of it

Your benefits

Precise and reliable data collection
Transparency and control over your SEO performance
Understandable presentation – you see not only what, but also why
Data aligned with your individual goals
One-off cost only – there are no further obligations for you
Free initial consultation
Farbentour – SEO reporting

A selection of our case studies

We multiply traffic, leads & revenue

Transparent reports make success visible. A selection from our projects:

SEO Case · Online shop

> 755%

more organic traffic

incl. penalty recovery
View case →

SEO Case · B2B retailer

1,100

top-10 rankings

+ 280% more traffic
View case →

SEO Case · IT systems house

over 2,600

new top-10 rankings

sustainable visibility
View case →

This is why 9 out of 10 clients stay with us for the long run!

Here is what our satisfied clients say:

  • The only provider who kept their promise...

    “I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”

    Peter Scholz Peter Scholz BS-Shops GmbH

  • Revenue increased significantly...

    “We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”

    Marco Stengel Marco Stengel Klingele PLUS GmbH

  • Completely satisfied...

    “We work with the SEO agency Farbentour and are completely satisfied. From the first analysis through to ongoing support, the team impresses with expertise, transparent communication and a very structured approach. Questions are answered quickly, optimisations are initiated proactively and progress is presented in an understandable way. Thank you for the collaboration!”

    Linda Schildknecht Linda Schildknecht Schmuckkollektiv GmbH

  • Rankings improved enormously...

    “As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”

    Sue Schunk Sue Schunk Qtrado GmbH & Co. KG

  • Extremely professional and quick...

    “I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”

    Saša Ebach Saša Ebach content-links-seo.de

  • Excellent expertise and reliability...

    “What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”

    Prof. Dr. Jörg Friedrich Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG

  • A noticeable rise in organic traffic...

    “Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!”

    M. Ernst M. Ernst Ernst Handelsgesellschaft mbH

  • Very client-centered...

    “Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!”

    Justen Huiting Justen Huiting Maxilia GmbH

  • We recommend Farbentour...

    “We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”

    Regina Bals Regina Bals Kartenliebe GmbH

  • After bad experiences, finally the right SEO agency...

    “After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!”

    Jürgen Fuchs Jürgen Fuchs Seminstfuchs

  • Fast and reliable...

    “We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”

    Kian Hemmasi Kian Hemmasi 21TORR GmbH

  • Farbentour delivers results...

    “In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!”

    Peter Komor Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH

Frequently asked questions

FAQ on SEO reporting

An SEO report is a detailed overview of the performance of a website in search engines, based on metrics such as keyword rankings, traffic and conversion rates. SEO reports help to monitor the success of SEO strategies and identify optimization potential.

An SEO report is a one-off report that shows the performance at a specific point in time. SEO reporting, on the other hand, refers to the continuous process of regularly creating and analyzing reports in order to monitor and adjust long-term development and success.

A metric is a quantitative value that measures a specific quantity, e.g. revenue or page views. A KPI (key performance indicator) is a metric in the context of a defined goal and measures the degree to which it is met, for example "50 new customers per month within three months". Metrics provide general data, KPIs show progress towards a concrete goal.

SEO reports offer valuable insights into the performance of a website and help to monitor the effectiveness of the measures. They show which strategies work and where there is optimization potential – so you can make well-founded decisions for further development.

An SEO report should include important metrics such as keyword rankings, organic traffic, conversion rates, backlinks, load speed and technical SEO errors. These metrics provide a comprehensive analysis of website performance.

The frequency depends on your goals and how dynamic your website is. As a rule, reports are created monthly to monitor progress and react promptly. For very large or high-traffic websites, weekly reports can also make sense.

SEO reporting provides regular insights into the performance and the results of the measures. Through the ongoing analysis and monitoring of KPIs, you can adjust your strategy – by optimizing keywords, improving load speed or adjusting the content strategy.

The conversion rate indicates how many website visitors carry out a desired action, e.g. make a purchase or fill in a contact form. This metric shows how effectively the website turns visitors into actual customers or leads.

Based on the data, you can see which pages rank well and which generate less traffic or conversion. You can then take targeted measures – optimizing weakly performing pages, improving the keyword strategy or fixing technical errors.

A professional SEO report is created by experts who carry out in-depth analyses and provide you not just with raw data but with well-founded recommendations. This helps you take the right measures and increase visibility and conversion in the long term.

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