Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to in short as "data") that we process, for what purposes, and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering").

The terms used are not gender-specific.

Last updated: February 9, 2024

Controller

Farbentour Online Marketing GmbH
Rudolf-Diesel-Straße 3
40822 Mettmann

E-mail address: hallo at farbentour.de
Legal notice: https://www.farbentour.de/en/imprint/

Overview of Processing Operations

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of Data Processed

Master data.
Payment data.
Contact data.
Content data.
Contract data.
Usage data.
Meta, communication and procedural data.
Applicant data.
Event data (Facebook).

Categories of Data Subjects

Customers.
Prospective customers.
Communication partners.
Users.
Applicants.
Business and contractual partners.

Purposes of Processing

Provision of contractual services and fulfillment of contractual obligations.
Contact requests and communication.
Security measures.
Direct marketing.
Reach measurement.
Tracking.
Office and organizational procedures.
Conversion measurement.
Target group formation.
Management and response to inquiries.
Application procedure.
Feedback.
Marketing.
Profiles with user-related information.
Provision of our online offering and user-friendliness.
Information technology infrastructure.

Relevant Legal Bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or domicile. Should, furthermore, more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.

Consent (Art. 6 (1) sentence 1 lit. (a) GDPR) – The data subject has given their consent to the processing of personal data relating to them for a specific purpose or several specific purposes.
Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is a party, or in order to take steps prior to entering into a contract at the request of the data subject.
Compliance with a legal obligation (Art. 6 (1) sentence 1 lit. (c) GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.
Application procedure as a pre-contractual or contractual relationship (Art. 6 (1) sentence 1 lit. (b) GDPR) – Insofar as special categories of personal data within the meaning of Art. 9 (1) GDPR (e.g. health data, such as severe disability status or ethnic origin) are requested from applicants in the course of the application procedure so that the controller or the data subject can exercise the rights arising from employment law and the law of social security and social protection and fulfill their respective obligations in this regard, their processing is carried out pursuant to Art. 9 (2) lit. (b) GDPR; in the case of protecting the vital interests of applicants or other persons pursuant to Art. 9 (2) lit. (c) GDPR; or for purposes of preventive health care or occupational medicine, for the assessment of the working capacity of the employee, for medical diagnosis, the provision of care or treatment in the health or social sector, or for the management of systems and services in the health or social sector pursuant to Art. 9 (2) lit. (h) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Art. 9 (2) lit. (a) GDPR.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. These include, in particular, the Act on Protection against the Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG (German Federal Data Protection Act)). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, the data protection laws of the individual federal states may apply.

Notice on the applicability of the GDPR and the Swiss FADP: This privacy notice serves both to provide information pursuant to the Swiss Federal Act on Data Protection (Swiss FADP) and pursuant to the General Data Protection Regulation (GDPR). For this reason, we ask you to note that, due to the broader geographical application and comprehensibility, the terms of the GDPR are used. In particular, instead of the terms "processing" of "personal data", "predominant interest" and "particularly sensitive personal data" used in the Swiss FADP, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss FADP within the scope of the applicability of the Swiss FADP.

Security Measures

In accordance with the legal requirements, and taking into account the state of the art, the implementation costs, and the nature, scope, circumstances, and purposes of the processing as well as the varying likelihood and severity of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity, and availability of data by controlling the physical and electronic access to the data as well as the access, input, transfer, securing of availability, and separation relating to it. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the deletion of data, and responses to threats to the data. In addition, we take the protection of personal data into account as early as the development or selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by privacy-friendly default settings.

TLS/SSL encryption (https): To protect the data of users transmitted via our online services, we use TLS/SSL encryption. Secure Sockets Layer (SSL) is the standard technology for securing internet connections by encrypting the data transmitted between a website or app and a browser (or between two servers). Transport Layer Security (TLS) is an updated and more secure version of SSL. Hyper Text Transfer Protocol Secure (HTTPS) is displayed in the URL when a website is secured by an SSL/TLS certificate.

Transmission of Personal Data

In the course of our processing of personal data, it may occur that the data is transmitted to other entities, companies, legally independent organizational units, or persons, or that it is disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

International Data Transfers

Data processing in third countries: If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if the processing takes place in the context of using third-party services or the disclosure or transfer of data to other persons, bodies or companies, this is done only in accordance with the statutory requirements. Where the level of data protection in the third country has been recognised by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. In all other cases, data transfers only take place if the level of data protection is otherwise ensured, in particular by standard contractual clauses (Art. 46 (2) lit. (c) GDPR), express consent, or in the case of a transfer required by contract or by law (Art. 49 (1) GDPR). In all other respects, we will inform you of the bases for the third-country transfer with regard to the individual providers from the third country, whereby the adequacy decisions take precedence as the basis. Information on third-country transfers and existing adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

EU-US Trans-Atlantic Data Privacy Framework: Within the framework of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognised the level of data protection as secure for certain companies from the USA within the framework of the adequacy decision of 10 July 2023. The list of certified companies as well as further information on the DPF can be found on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/ (in English). In the context of the data protection notices, we will inform you which of the service providers used by us are certified under the Data Privacy Framework.

Deletion of Data

The data processed by us will be deleted in accordance with the statutory requirements as soon as the consents permitting their processing are withdrawn or other permissions cease to apply (e.g., if the purpose of processing this data has ceased to apply or it is not required for the purpose). If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted to those purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons, or whose storage is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person. In the context of our data protection notices, we may provide users with further information on the deletion and retention of data that applies specifically to the respective processing operations.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

Right to object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is carried out on the basis of Art. 6 (1) lit. (e) or (f) GDPR; this also applies to profiling based on these provisions. Where personal data concerning you is processed for the purposes of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing; this also applies to profiling insofar as it is connected with such direct marketing.
Right to withdraw consent: You have the right to withdraw consent that has been given at any time.
Right of access: You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the statutory requirements.
Right to rectification: In accordance with the statutory requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
Right to erasure and restriction of processing: In accordance with the statutory requirements, you have the right to request that data concerning you be deleted without delay, or alternatively, in accordance with the statutory requirements, to request a restriction of the processing of the data.
Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the statutory requirements, or to request its transmission to another controller.
Right to lodge a complaint with a supervisory authority: In accordance with the statutory requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State of your habitual residence, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Use of Cookies

Cookies are small text files, or other storage markers, that store information on end devices and read out information from the end devices. For example, to store the login status in a user account, the contents of a shopping cart in an e-shop, the contents accessed or the functions used of an online offering. Cookies may furthermore be used for various purposes, e.g. for purposes of the functionality, security and convenience of online offerings as well as the creation of analyses of visitor flows.

Notes on consent: We use cookies in accordance with the statutory provisions. We therefore obtain prior consent from users, except where this is not required by law. In particular, consent is not necessary where the storing and reading out of the information, including cookies, is strictly necessary in order to provide users with a telemedia service expressly requested by them (i.e. our online offering). The strictly necessary cookies usually include cookies with functions that serve the display and operability of the online offering, load balancing, security, the storage of users' preferences and choices, or similar purposes connected with the provision of the main and ancillary functions of the online offering requested by users. The revocable consent is clearly communicated to users and contains the information on the respective use of cookies.

Notes on the legal bases under data protection law: The legal basis under data protection law on which we process users' personal data with the aid of cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is the consent declared. Otherwise, the data processed with the aid of cookies is processed on the basis of our legitimate interests (e.g. in a commercially sound operation of our online offering and the improvement of its usability) or, where this takes place within the scope of the performance of our contractual obligations, where the use of cookies is necessary in order to fulfil our contractual obligations. We clarify the purposes for which we process the cookies in the course of this privacy policy or within the scope of our consent and processing procedures.

Storage duration: With regard to the storage duration, the following types of cookies are distinguished:

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g. browser or mobile application).
Permanent cookies: Permanent cookies remain stored even after the end device has been closed. In this way, for example, the login status can be stored or preferred contents can be displayed directly when the user visits a website again. Likewise, the user data collected with the aid of cookies can be used to measure reach. Insofar as we do not provide users with explicit information on the type and storage duration of cookies (e.g. within the scope of obtaining consent), users should assume that cookies are permanent and that the storage duration can amount to up to two years.

General information on withdrawal and objection (so-called "opt-out"): Users can withdraw the consent they have given at any time and object to the processing in accordance with the statutory requirements. To this end, users can, among other things, restrict the use of cookies in the settings of their browser (whereby this may also restrict the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

Types of data processed: Usage data (e.g. websites visited, interest in contents, access times); meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, consent status).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness.
Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR). Consent (Art. 6 (1) sentence 1 lit. (a) GDPR).

Further information on processing procedures, methods and services:

Processing of cookie data on the basis of consent: We use a procedure for consent management: a procedure for obtaining, logging, managing and withdrawing consent, in particular for the use of cookies and similar technologies for the storage, reading out and processing of information on users' end devices as well as their processing, within the scope of which users' consent to the use of cookies, or to the processing operations and providers named within the scope of the consent management: procedure for obtaining, logging, managing and withdrawing consent, in particular for the use of cookies and similar technologies for the storage, reading out and processing of information on users' end devices as well as their processing procedure, is obtained and can be managed and withdrawn by users. In this process, the declaration of consent is stored in order not to have to repeat the request again and to be able to provide evidence of the consent in accordance with the statutory obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the aid of comparable technologies) in order to be able to assign the consent to a user, or to their device. Subject to individual information on the providers of cookie management services, the following information applies: The duration of the storage of the consent can amount to up to two years. In this process, a pseudonymous user identifier is formed and stored together with the time of the consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and end device used; Legal bases: Consent (Art. 6 (1) sentence 1 lit. (a) GDPR).
Cookie opt-out: In the footer of our website you will find a link via which you can change your cookie settings and withdraw the corresponding consents; Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).

Business Services

We process the data of our contractual and business partners, e.g. customers and prospective customers (collectively referred to as "contractual partners"), within the scope of contractual and comparable legal relationships as well as associated measures and within the scope of communication with the contractual partners (or pre-contractually), e.g. in order to answer enquiries.

We process this data in order to fulfil our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any update obligations and remedies in the event of warranty claims and other performance disruptions. In addition, we process the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations as well as the organisation of our business. In addition, we process the data on the basis of our legitimate interests in the proper and commercially sound management of our business as well as in security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisers, payment service providers or financial authorities). Within the scope of applicable law, we only disclose the data of contractual partners to third parties insofar as this is necessary for the aforementioned purposes or to fulfil legal obligations. Contractual partners are informed about further forms of processing, e.g. for marketing purposes, within the scope of this privacy policy.

We inform the contractual partners which data is required for the aforementioned purposes prior to or in the course of data collection, e.g. in online forms, by means of special marking (e.g. colours) or symbols (e.g. asterisks or similar), or in person.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. as a rule after 4 years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal archiving reasons. The statutory retention period is ten years for documents relevant under tax law as well as for commercial books, inventories, opening balance sheets, annual financial statements, the work instructions and other organisational documents required to understand these documents and accounting vouchers, and six years for received commercial and business letters and reproductions of dispatched commercial and business letters. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statement or the management report was drawn up, the commercial or business letter was received or dispatched or the accounting voucher was created, furthermore the record was made or the other documents were created.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Types of data processed: Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); Contact data (e.g. e-mail, telephone numbers); Contract data (e.g. subject matter of the contract, term, customer category).
Data subjects: Prospective customers; Business and contractual partners. Customers.
Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; Contact requests and communication; Office and organisational procedures. Management and response to enquiries.
Legal bases: Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR); Compliance with a legal obligation (Art. 6 (1) sentence 1 lit. (c) GDPR). Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).

Further information on processing operations, procedures and services:

Agency services: We process the data of our customers within the scope of our contractual services, which may include, for example, conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services and training services; Legal bases: Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR).
Consulting: We process the data of our clients, mandates as well as prospective customers and other principals or contractual partners (uniformly referred to as "clients") in order to be able to provide our consulting services to them. The processed data, the type, scope, purpose and necessity of its processing are determined by the underlying contractual and client relationship. Insofar as it is necessary for our performance of the contract, for the protection of vital interests or required by law, or if there is consent from the clients, we disclose or transmit the data of the clients to third parties or agents, such as authorities, subcontractors or in the area of IT, office or comparable services, in compliance with the requirements of professional law; Legal bases: Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR).
Marketing services: We process the data of our customers as well as principals (hereinafter uniformly referred to as "customers") in order to offer marketing services such as market research, advertising campaigns, content creation and social media management. The required details are marked as such within the scope of placing the order and comprise the details required for the provision of services and billing as well as contact information in order to be able to hold any consultations. Insofar as we obtain access to information of the end customers, employees or other persons, we process this in accordance with the legal and contractual requirements; Legal bases: Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR), Compliance with a legal obligation (Art. 6 (1) sentence 1 lit. (c) GDPR), Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).

Providers and Services Used in the Course of Business Operations

Within the scope of our business operations, we use additional services, platforms, interfaces or plug-ins of third-party providers (in short "services") in compliance with the legal requirements. Their use is based on our interests in the proper, lawful and economical management of our business operations and our internal organisation.

Types of data processed: Inventory data (e.g. names, addresses); Payment data (e.g. bank details, invoices, payment history); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Contract data (e.g. subject matter of the contract, term, customer category).
Data subjects: Customers; Prospective customers; Users (e.g. website visitors, users of online services). Business and contractual partners.
Purposes of processing: Provision of contractual services and fulfilment of contractual obligations. Office and organisational procedures.
Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).

Further information on processing operations, procedures and services:

Lexoffice: Online software for invoicing, accounting, banking and tax submission with document storage; Service provider: Haufe Service Center GmbH, Munzinger Straße 9, 79111 Freiburg, Germany; Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR); Website: https://www.lexoffice.de; Privacy policy: https://www.lexoffice.de/datenschutz/. Data processing agreement: https://www.lexoffice.de/auftragsverarbeitung/.

Provision of the Online Offering and Web Hosting

We process the data of users in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the users' browser or end device.

Types of data processed: Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, consent status); Content data (e.g. entries in online forms).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).). Security measures.
Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).

Further information on processing operations, procedures and services:

Provision of the online offering on rented storage space: For the provision of our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also referred to as "web host"); Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).
Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". The server log files may include the address and name of the accessed web pages and files, date and time of access, transmitted data volumes, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files may be used, on the one hand, for security purposes, e.g. to avoid overloading the servers (particularly in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the utilisation of the servers and their stability; Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR). Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymised. Data whose further retention is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.
E-mail dispatch and hosting: The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as further information concerning the e-mail dispatch (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may furthermore be processed for the purposes of SPAM detection. Please note that e-mails on the internet are generally not sent in encrypted form. As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption procedure is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of e-mails between the sender and receipt on our server; Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The data of readers is processed for the purposes of the publication medium only to the extent necessary for its presentation and the communication between authors and readers or for reasons of security. In all other respects, we refer to the information on the processing of visitors to our publication medium within the scope of these privacy notices.

Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, consent status).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; feedback (e.g. collecting feedback via online form); provision of our online offering and user-friendliness; security measures. Management and response to inquiries.
Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).

Contact and Inquiry Management

When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) as well as within the scope of existing user and business relationships, the information provided by the inquiring persons is processed to the extent necessary to respond to the contact inquiries and any requested measures.

Types of data processed: Contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, consent status).
Data subjects: Communication partners.
Purposes of processing: Contact inquiries and communication; management and response to inquiries; feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR). Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR).

Further information on processing operations, procedures and services:

Contact form: When users contact us via our contact form, e-mail or other means of communication, we process the data provided to us in this context in order to handle the communicated request; Legal bases: Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR), Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).

Audio Content

We use hosting and analysis services from service providers in order to offer our audio content for listening or download and to obtain statistical information on the retrieval of the audio content.

Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, consent status).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); conversion measurement (measuring the effectiveness of marketing measures); profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).

Further information on processing operations, procedures and services:

Podigee: Hosting, distribution and analysis of podcasts; provision of web players for podcasts; creation of podcast feeds; statistics on usage and reach; Service provider: Podigee GmbH, Schlesische Straße 20, 10997 Berlin, Germany; Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR); Website: https://www.podigee.com/de/. Privacy policy: https://www.podigee.com/de/ueber-uns/datenschutz.

Application Procedure

The application procedure requires applicants to provide us with the data necessary for their assessment and selection. Which information is required can be derived from the job description or, in the case of online forms, from the information provided there.

In principle, the required information includes information on the person, such as the name, the address, a means of contact as well as the proof of the qualifications necessary for a position. Upon request, we will also be happy to inform you which information is required.

If made available, applicants can submit their applications to us by means of an online form. The data is transmitted to us in encrypted form in accordance with the state of the art. Applicants can also submit their applications to us via e-mail. In this respect, however, we ask you to note that e-mails are generally not sent in encrypted form on the internet. As a rule, e-mails are indeed encrypted in transit, but not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the application between the sender and receipt on our server.

For the purposes of applicant search, submission of applications and selection of applicants, we may, in compliance with the legal requirements, make use of applicant management or recruitment software and platforms and services of third-party providers.

Applicants are welcome to contact us regarding the manner of submitting the application or to send us the application by post.

Processing of special categories of data: Insofar as special categories of personal data (Art. 9 (1) GDPR, e.g. health data, such as severe disability status or ethnic origin) are requested from applicants or communicated by them in the context of the application procedure, their processing is carried out so that the controller or the data subject can exercise the rights arising for them from employment law and the law on social security and social protection and fulfil their obligations in this respect, in the case of the protection of vital interests of the applicants or other persons or for purposes of preventive health care or occupational medicine, for the assessment of the employee's working capacity, for medical diagnosis, for care or treatment in the health or social sector or for the management of systems and services in the health or social sector.

Erasure of data: The data provided by the applicants may be further processed by us for the purposes of the employment relationship in the event of a successful application. Otherwise, if the application for a job offer is not successful, the applicants' data will be erased. The applicants' data will also be erased if an application is withdrawn, to which the applicants are entitled at any time. Subject to a legitimate revocation by the applicants, erasure takes place at the latest after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and fulfil our obligations to provide evidence under the provisions on the equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax law requirements.

Inclusion in an applicant pool: Inclusion in an applicant pool, if offered, takes place on the basis of consent. Applicants are informed that their consent to inclusion in the talent pool is voluntary, has no influence on the ongoing application procedure and that they can revoke their consent at any time for the future.

Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); applicant data (e.g. information on the person, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, curriculum vitae, certificates as well as further information communicated by applicants with regard to a specific position or voluntarily about their person or qualification).
Data subjects: Applicants.
Purposes of processing: Application procedure (establishment and any later implementation as well as possible later termination of the employment relationship).
Legal bases: Application procedure as a pre-contractual or contractual relationship (Art. 6 (1) sentence 1 lit. (b) GDPR).

Newsletter and Electronic Notifications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") only with the recipient's consent or based on a statutory permission. Insofar as the contents of a newsletter are specifically described upon registration for it, they are decisive for the user's consent. Otherwise, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. We may, however, ask you to provide a name, for the purpose of addressing you personally in the newsletter, or further information, insofar as this is necessary for the purposes of the newsletter.

Double opt-in procedure: The subscription to our newsletter generally takes place by means of a so-called double opt-in procedure. This means that, after registering, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register using other people's e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the time of registration and confirmation as well as the IP address. Likewise, the changes to your data stored with the shipping service provider are logged.

Deletion and restriction of processing: We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them, in order to be able to prove a consent that was formerly given. The processing of this data is restricted to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address solely for this purpose on a block list (so-called "blocklist").

The logging of the registration procedure takes place on the basis of our legitimate interests for the purpose of proving its proper course. Insofar as we commission a service provider with the sending of e-mails, this takes place on the basis of our legitimate interests in an efficient and secure dispatch system.

Contents:

Information about us, our services, promotions and offers.

Types of data processed: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); Usage data (e.g. websites visited, interest in content, access times).
Data subjects: Communication partners.
Purposes of processing: Direct marketing (e.g. by e-mail or postal mail).
Legal bases: Consent (Art. 6 (1) sentence 1 lit. (a) GDPR). Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).
Right to object (opt-out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options stated above, preferably e-mail, for this purpose.

Further information on processing operations, procedures and services:

Measurement of open and click rates: The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file which is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. Within the scope of this retrieval, technical information is first collected, such as information about the browser and your system, as well as your IP address and the time of the retrieval. This information is used for the technical improvement of our newsletter on the basis of the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations serve to enable us to recognise the reading habits of our users and to adapt our content to them or to send different content in accordance with the interests of our users. The measurement of the open rates and the click rates as well as the storage of the measurement results in the users' profiles and their further processing take place on the basis of the users' consent. A separate revocation of the success measurement is unfortunately not possible; in this case the entire newsletter subscription must be cancelled or objected to. In this case the stored profile information is deleted; Legal bases: Consent (Art. 6 (1) sentence 1 lit. (a) GDPR).
MailPoet: E-mail marketing service; Service provider: Aut O’Mattic A8C Irland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR); Website: https://www.mailpoet.com/; Privacy Policy: https://automattic.com/privacy/. Basis for third-country transfer: EU-US Data Privacy Framework (DPF).

Web Analysis, Monitoring and Optimization

Web analysis (also referred to as "reach measurement") serves to evaluate the visitor flows of our online offering and may comprise behaviour, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis we can, for example, identify at what time our online offering or its functions or contents are used most frequently or invite reuse. Likewise, we can ascertain which areas require optimization.

In addition to web analysis, we may also use testing procedures, for example to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e. data combined to form a usage process, may be created for these purposes, and information may be stored in a browser or in an end device and read out from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information on times of use. If users have consented to the collection of their location data vis-à-vis us or vis-à-vis the providers of the services we use, location data may also be processed.

The IP addresses of users are also stored. However, we use an IP masking procedure (i.e. pseudonymization by truncating the IP address) for the protection of users. In general, no clear data of users (such as e-mail addresses or names) are stored within the scope of web analysis, A/B testing and optimization, but rather pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Types of data processed: Usage data (e.g. websites visited, interest in contents, access times); Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, consent status).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
Security measures: IP masking (pseudonymization of the IP address).
Legal bases: Consent (Art. 6 (1) sentence 1 lit. (a) GDPR).

Further information on processing operations, procedures and services:

Google Analytics: We use Google Analytics to measure and analyse the use of our online offering on the basis of a pseudonymous user identification number. This identification number does not contain any unique data such as names or e-mail addresses. It serves to assign analysis information to an end device in order to recognize which contents users have accessed within one or various usage processes, which search terms they have used, accessed again, or interacted with our online offering. Likewise, the time of use and its duration are stored, as well as the sources of the users who refer to our online offering and technical aspects of their end devices and browsers.
In doing so, pseudonymous profiles of users are created with information from the use of various devices, whereby cookies may be used. Google Analytics does not log and store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, the IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted. It is not logged, is not accessible, and is not used for any further purposes. When Google Analytics collects measurement data, all IP queries are carried out on EU-based servers before the traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) sentence 1 lit. (a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Right to object (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing as well as the data processed).
Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thereby integrate other services into our online offering (reference is made here to further information in this privacy policy). With the Tag Manager itself (which implements the tags), therefore, no profiles of users are yet created or cookies stored, for example. Google merely learns the IP address of the user, which is necessary in order to run Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) sentence 1 lit. (a) GDPR); Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy; Data processing agreement:
https://business.safety.google/adsprocessorterms. Basis for third-country transfers: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms).

Online Marketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on the potential interests of users as well as the measurement of its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used by means of which the information about the user relevant for displaying the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

The IP addresses of users are also stored. However, we use available IP masking procedures (i.e., pseudonymisation by truncating the IP address) to protect users. In general, no clear data of users (such as e-mail addresses or names) is stored within the online marketing procedure, but rather pseudonyms. This means that we, as well as the providers of the online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is generally stored in the cookies or by means of similar procedures. These cookies can later, generally also on other websites that use the same online marketing procedure, be read out and analysed for the purposes of displaying content as well as supplemented with further data and stored on the server of the online marketing procedure provider.

In exceptional cases, clear data can be assigned to the profiles. This is the case if, for example, the users are members of a social network whose online marketing procedure we use and the network links the users' profiles with the aforementioned information. We ask you to note that users may make additional arrangements with the providers, e.g., by consent during the registration process.

As a matter of principle, we only obtain access to aggregated information about the success of our advertisements. However, within the context of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to a conclusion of a contract with us. The conversion measurement is used solely to analyse the success of our marketing measures.

Unless otherwise stated, please assume that cookies used will be stored for a period of two years.

Types of data processed: Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, consent status); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via the Facebook pixel (via apps or by other means), and that relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of building audiences for content and advertising information (Custom Audiences); event data does not include the actual content (such as comments written), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers). Event data is deleted by Facebook after a maximum of two years, the audiences formed from it upon deletion of our Facebook account).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behaviour-based profiling, use of cookies); Conversion measurement (measuring the effectiveness of marketing measures); Audience building; Marketing; Profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
Security measures: IP masking (pseudonymisation of the IP address).
Legal bases: Consent (Art. 6 (1) sentence 1 lit. (a) GDPR).
Option to object (opt-out): We refer to the privacy notices of the respective providers and the options to object (so-called "opt-out") specified for the providers. If no explicit opt-out option has been provided, you have the option to disable cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore additionally recommend the following opt-out options, which are offered in summary form directed at respective regions:a) Europe: https://www.youronlinechoices.eu.
b) Canada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d) Cross-regional: https://optout.aboutads.info.

Further notes on processing operations, procedures and services:

Meta pixel and audience building (Custom Audiences): With the help of the Meta pixel (or comparable functions, for transmitting event data or contact information by means of interfaces in apps), it is possible for the company Meta, on the one hand, to determine the visitors of our online offering as a target audience for the display of advertisements (so-called "Meta Ads"). Accordingly, we use the Meta pixel in order to display the Meta Ads placed by us only to such users on Meta platforms and within the services of partners cooperating with Meta (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interest in certain topics or products that are evident from the websites visited) which we transmit to Meta (so-called "Custom Audiences"). With the help of the Meta pixel, we also want to ensure that our Meta Ads correspond to the potential interest of users and are not annoying. With the help of the Meta pixel, we can furthermore track the effectiveness of the Meta Ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Meta Ad (so-called "conversion measurement"); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Consent (Art. 6 (1) sentence 1 lit. (a) GDPR); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing; Basis for third-country transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum); Further information: Event data of users, i.e. behavioural and interest information, is processed for the purposes of targeted advertising and audience building on the basis of the joint controllership agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). The joint controllership is limited to the collection by and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the Standard Contractual Clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).

Presence in Social Networks (Social Media)

We maintain online presences within social networks and process, within this framework, data of users in order to communicate with the users active there or to offer information about us.

We point out that data of users may thereby be processed outside the area of the European Union. This may give rise to risks for the users, because, for example, the enforcement of the users' rights could be made more difficult.

Furthermore, the data of users within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created on the basis of the usage behavior and the resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are generally stored on the computers of the users, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in there).

For a detailed presentation of the respective forms of processing and the options to object (opt-out), we refer to the privacy policies and information of the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers each have access to the data of the users and can directly take appropriate measures and provide information. Should you nevertheless need help, then you can contact us.

Types of data processed: Contact data (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Contact requests and communication; Feedback (e.g. collecting feedback via online form). Marketing.
Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).

Further information on processing operations, procedures and services:

Instagram: Social network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR); Website: https://www.instagram.com; Privacy policy: https://instagram.com/about/legal/privacy. Basis for third-country transfers: EU-US Data Privacy Framework (DPF).
Facebook pages: Profiles within the social network Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Basis for third-country transfers: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum); Further information: We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data of the visitors of our Facebook page (so-called "fan page"). This data includes information about the types of content that users view or interact with, or the actions taken by them (see under "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information in order to provide analytics services, so-called "Page Insights", to page operators, so that they obtain insights into how persons interact with their pages and with the content associated with them. We have concluded a special agreement with Facebook ("Page Insights Information", https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfil the data subject rights (i.e. users can, for example, address requests for information or deletion directly to Facebook). The rights of the users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Page Insights Information" (https://www.facebook.com/legal/terms/information_about_page_insights_data). The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data lies in the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of the data to the parent company Meta Platforms, Inc. in the USA.
LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR); Website: https://www.linkedin.com; Privacy policy: https://www.linkedin.com/legal/privacy-policy; Basis for third-country transfers: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa); Option to object (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out; Further information: We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of data of the visitors that is used for the purposes of creating the "Page Insights" (statistics) of our LinkedIn profiles.
This data includes information about the types of content that users view or interact with, or the actions taken by them, as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data) and information from the users' profiles, such as job function, country, industry, hierarchy level, company size and employment status. Privacy information on the processing of users' data by LinkedIn can be found in LinkedIn's privacy notices: https://www.linkedin.com/legal/privacy-policy
We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum (the 'Addendum')", https://legal.linkedin.com/pages-joint-controller-addendum), which regulates in particular which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfil the data subject rights (i.e. users can, for example, address requests for information or deletion directly to LinkedIn). The rights of the users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection of the data by and the transfer to the Ireland Unlimited Company, a company based in the EU. The further processing of the data is the sole responsibility of the Ireland Unlimited Company, which concerns in particular the transfer of the data to the parent company LinkedIn Corporation in the USA.
TikTok: Social network / video platform; Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR); Website: https://www.tiktok.com. Privacy policy: https://www.tiktok.com/de/privacy-policy.
YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR); Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: EU-US Data Privacy Framework (DPF). Option to object (opt-out): https://myadcenter.google.com/personalizationoff.
Xing: Social network; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal bases: Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR); Website: https://www.xing.com/. Privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.

Plugins and Embedded Functions and Content

We integrate into our online offering functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").

The integration always requires that the third-party providers of this content process the IP address of the users, as without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content or functions. We strive to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may furthermore use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. By means of the "pixel tags", information such as the visitor traffic on the pages of this website can be evaluated. The pseudonymous information may furthermore be stored in cookies on the user's device and may contain, among other things, technical information about the browser and the operating system, about referring websites, about the time of the visit, as well as further details about the use of our online offering, and may also be linked with such information from other sources.

Types of data processed: Usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); Master data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via the Facebook pixel (via apps or by other means), and that relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of forming target audiences for content and advertising information (Custom Audiences); event data does not include the actual content (such as, e.g., written comments), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers). Event data is deleted by Facebook after a maximum of two years, the target audiences formed from it upon the deletion of our Facebook account).
Data subjects: Users (e.g. website visitors, users of online services).
Purposes of processing: Provision of our online offering and user-friendliness.
Legal bases: Consent (Art. 6 (1) sentence 1 lit. (a) GDPR).

Further information on processing operations, procedures and services:

Facebook plugins and content: Facebook Social Plugins and content – This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offering within Facebook. The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/ – We are jointly responsible together with Meta Platforms Ireland Limited for the collection or receipt within the scope of a transmission (but not the further processing) of "event data" that Facebook collects by means of the Facebook Social Plugins (and content embedding functions) executed on our online offering, or receives within the scope of a transmission for the following purposes: a) display of content as well as advertising information that corresponds to the presumed interests of the users; b) delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) improvement of ad delivery and personalisation of functions and content (e.g. improvement of the recognition of which content or advertising information presumably corresponds to the interests of the users). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfil the rights of data subjects (i.e. users can, for example, address requests for information or deletion directly to Facebook). Note: When Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not contain any information on individual users and are anonymous for us), then this processing does not take place within the scope of the joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing) , the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) as well as, with regard to the processing in the USA, on the basis of standard contractual clauses ("Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Consent (Art. 6 (1) sentence 1 lit. (a) GDPR); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfer: EU-US Data Privacy Framework (DPF).
YouTube videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) sentence 1 lit. (a) GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfer: EU-US Data Privacy Framework (DPF). Objection option (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.

Browser Extension "SEO & GEO Helper by Farbentour"

The browser extension "SEO & GEO Helper by Farbentour" serves to analyse the website actively opened by the user in each case for SEO, on-page, content and structure checks. The extension processes data only to the extent that this is necessary to provide the functions requested by the user.

Types of data processed: Usage data (e.g. the currently opened URL, analysed page views and checks triggered by the user); Content data (e.g. meta data, headings, links, structured data, text content and other content of the actively analysed website); Meta, communication and procedural data (e.g. technical status information, request and check results); authentication data within the scope of the optional Google Search Console connection; locally stored settings and cache data (e.g. language, UI states, saved competitor URLs and optionally stored API keys).
Data subjects: Users of the browser extension.
Purposes of processing: Provision of SEO, on-page, content, link, structure and server analyses; provision of optional Google Search Console functions; local storage of settings and states; improvement of user-friendliness and reduction of unnecessary repeat queries.
Legal bases: Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR), insofar as the processing is necessary to provide the functions requested by the user; Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR) in a technically functional, secure and user-friendly provision of the extension.

Further information on processing operations, procedures and services:

Analysis of the actively opened website: The extension analyses exclusively the website actively selected or opened by the user. For this purpose, in particular meta data, canonical and robots information, headings, structured data, links, images, text content and technical page properties may be processed; Legal bases: Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR), Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).
Local storage in browser storages: The extension stores settings, language preferences, UI states, analysis caches, entered competitor URLs as well as API keys optionally stored by the user locally in the browser, in order to provide the functionality of the extension and to enable use across multiple sessions; Legal bases: Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR), Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).
Content gap and competitor analysis: Insofar as the user stores competitor or comparison URLs in the extension, these publicly accessible pages are retrieved, read out and evaluated in terms of content in order to carry out the requested analysis. In doing so, in particular the entered URLs as well as publicly accessible content of the specified pages are processed; Legal bases: Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR), Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).
Optional Google Search Console integration: Insofar as the user uses the Google Search Console function, authentication takes place via Google (chrome.identity / OAuth) in order to retrieve performance data of the respectively analysed URL from the Google Search Console. This function is only executed on the initiative of the user. The use of information received from Google APIs will adhere to the Chrome Web Store User Data Policy, including the Limited Use requirements.; Legal bases: Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR).
External requests for the provision of functions: Individual functions of the extension may trigger technically necessary requests to external services, insofar as the user uses the respective function. These may include in particular the Google Search Console API, Google Trends, Google DNS over HTTPS, Google PageSpeed Insights API, web graph services as well as geo/IP lookup services. In doing so, only such data is transmitted that is necessary for the execution of the specific function, e.g. a URL or domain to be analysed; Legal bases: Performance of a contract and prior requests (Art. 6 (1) sentence 1 lit. (b) GDPR), Legitimate Interests (Art. 6 (1) sentence 1 lit. (f) GDPR).
No sale or use for unrelated purposes: The data processed via the extension is not sold and not used for purposes that are not connected with the core function of the extension. No use for credit checks or for the granting of loans takes place.

Changes and Updates to the Privacy Policy

We ask you to inform yourself regularly about the content of our privacy policy. We adapt the privacy policy as soon as the changes to the data processing operations we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or any other individual notification.

Insofar as we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time and please verify the information before contacting them.

Definitions of Terms

In this section you will find an overview of the terms used in this privacy policy. Insofar as the terms are legally defined, their legal definitions apply. The following explanations, however, are intended primarily to aid understanding.

Conversion measurement: Conversion measurement (also referred to as "visit action analysis") is a procedure that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is generally stored on the users' devices within the websites on which the marketing measures take place and is then retrieved again on the target website. For example, this allows us to track whether the advertisements we have placed on other websites were successful.
Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, comprises any kind of automated processing of personal data that consists of using such personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may involve different information concerning demographics, behaviour and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are frequently used for profiling purposes.
Reach measurement: Reach measurement (also referred to as web analytics) serves to evaluate the visitor flows of an online offering and may encompass the behaviour or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, operators of online offerings can, for example, recognise at what time users visit their websites and which content they are interested in. This enables them, for example, to better tailor the content of the websites to the needs of their visitors. For reach analysis purposes, pseudonymous cookies and web beacons are frequently used in order to recognise returning visitors and thus to obtain more precise analyses of the use of an online offering.
Tracking: Tracking is the term used when the behaviour of users can be traced across multiple online offerings. As a rule, behavioural and interest information regarding the online offerings used is stored in cookies or on the servers of the providers of the tracking technologies (so-called profiling). This information can subsequently be used, for example, to display advertisements to users that are likely to correspond to their interests.
Controller: The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing: "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it the collection, the analysis, the storage, the transmission or the erasure.
Audience building: Audience building (in English "Custom Audiences") is the term used when target groups are determined for advertising purposes, e.g. the display of advertisements. For example, based on a user's interest in certain products or topics on the internet, it can be inferred that this user is interested in advertisements for similar products or in the online shop in which they viewed the products. "Lookalike Audiences" (or similar target groups), in turn, is the term used when content assessed as suitable is displayed to users whose profiles or interests presumably correspond to those of the users for whom the profiles were created. For the purposes of building Custom Audiences and Lookalike Audiences, cookies and web beacons are generally used.

Preamble

Table of Contents

Controller

Overview of Processing Operations

Types of Data Processed

Categories of Data Subjects

Purposes of Processing

Relevant Legal Bases

Security Measures

Transmission of Personal Data

International Data Transfers

Deletion of Data

Rights of Data Subjects

Use of Cookies

Business Services

Providers and Services Used in the Course of Business Operations

Provision of the Online Offering and Web Hosting

Blogs and Publication Media

Contact and Inquiry Management

Audio Content

Application Procedure

Newsletter and Electronic Notifications

Web Analysis, Monitoring and Optimization

Online Marketing

Presence in Social Networks (Social Media)

Plugins and Embedded Functions and Content

Browser Extension "SEO & GEO Helper by Farbentour"

Changes and Updates to the Privacy Policy

Definitions of Terms