The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH The e-commerce SEO agency
More traffic & sales for your online shop
With SEO you take your online shop to the next level and scale sustainably. We are the right agency for you.
Let us advise youCompanies that trust us!
Why SEO for e-commerce?
Through organic search on Google and other engines, online shops win targeted traffic and customers – and the potential keeps growing: according to the latest European E-Commerce Report, 79% of people in Germany already shop online, and Statista forecasts this market will grow by another 4.1 million users (+8.6%) by 2029. On top of that, AI searches are gaining ground fast: to make sure your shop also appears in the answers of ChatGPT, Google AI Overviews & Co., GEO (Generative Engine Optimization) is now essential too.
0 %
of people in Germany already shop online
Organic search is therefore one of the most important channels for winning new customers for your online shop.
Market growth by 2029 +0.0 %
By 2029, the German e-commerce market will grow by +0.0 million additional online shoppers.
* Sources: 79% online shoppers in Germany – European E-Commerce Report; forecast market growth by 2029 (+4.1 million users / +8.6%) – Statista.
Why Farbentour as your SEO agency for e-commerce?
As an SEO agency, we deliver long-term, measurable results through targeted optimization. Our e-commerce SEO solutions sustainably improve your online shop's SEO performance, so you reach top positions in Google and AI searches and generate more revenue.
Over 10 years of e-commerce experience
For more than a decade we have been making online shops successful – backed by numerous references and awards.
Trained SEO experts
Qualified, professional work instead of empty promises – every measure is based on strategy and data.
Holistic all-round service
From keyword research and SEO audit to on-page & off-page and monitoring – all relevant SEO areas from a single source.
Google AND AI searches
We optimize for Google and, with GEO, at the same time for ChatGPT, Google AI Overviews & Co.
Measurable, real results
Our case studies show real numbers: +327% revenue, +2,862% visibility and thousands of top-10 rankings.
Transparency & knowledge sharing
An open way of working – you always know what we are working on. We share our knowledge, including with the Springer Gabler publishing house.
Our approach
All-round SEO service for e-commerce
Effective search engine optimization is based on a strategic, systematic approach. Our competent, professional SEO support offers a holistic approach that covers all relevant SEO areas – from classic Google search to AI searches and GEO (Generative Engine Optimization), so your shop becomes visible in the answers of ChatGPT, Google AI Overviews & Co. as well.
01
Kickoff meeting
At the start of every optimization, a solid foundation should be created. To do so, the following questions, among others, should be answered:
What goal would you like to achieve with your online shop?
Which search terms are relevant for your products and services?
Who is your target audience and what characteristics does it have?
Have there already been any search engine optimization measures for your shop?
02
Keyword research
For which search terms should your shop be found? In close collaboration with you, we research all relevant terms. Competitor analysis, buyer persona and more help identify the best keywords for your shop.
03
SEO audit & strategy
We examine in detail which relevant search terms are already covered by appropriate content and where there is still room for improvement. Based on the identified optimization potential and a detailed competitive analysis, we develop the optimal SEO strategy for your shop.
04
On-page & off-page SEO
We eliminate all technical and content-related sources of error and optimize your website for the best possible ranking results. We also review all existing backlinks and, as part of link building, analyze new, relevant topic areas for further link acquisition.
05
Monitoring & reporting
As an experienced SEO agency for online shops, we work with all relevant metrics that enable a transparent performance analysis.
Request e-commerce SEO now
Increase the visibility, traffic and sales of your online shop with tailored SEO strategies. Request your no-obligation consultation now!
Get in touch now & secure your consultationOur SEO case study · online shop
+327% more revenue!
The business impact of SEO
In our case study, we use detailed SEO measures and the results achieved to show the benefit and impact that SEO can have for an online shop. The clear goals were to increase visibility, traffic, rankings and revenue.
+0%
revenue growth
+0%
more visibility on Google
+0
top-10 rankings
+0%
visibility in AI answers
Growth of visibility in AI answers
Our status analysis
Irrelevant content without clear added value
Excessive load times
Disorganized website structure and poor usability
Unclear heading structure
Repeated duplicate content and error pages (broken links)
Keyword cannibalization through competing search terms
Our package of measures
Removing critical and dysfunctional links
Detailed search-term analysis for further optimization
Fixing the on-page errors & a user-friendly information structure
Adding meaningful content for clear added value
Detailed monitoring for a thorough evaluation of success
The result
+12,550 top-10 rankings for the most important search terms
+2,862% more visibility on Google
+327% revenue growth
+202% more visibility in AI answers
We multiply traffic, leads and revenue
Here is a selection of further case studies:
Your experienced partner
We are THE SEO agency for online shops
We are a qualified SEO agency that helps you significantly improve your shop's findability, increase traffic and thus boost your customer and revenue figures. We have been making online shops successful for over 10 years.
Numerous references and awards prove our expertise. In addition, we regularly share our knowledge in many specialist publications, including with the Springer Gabler publishing house.
What matters
6 big mistakes in e-commerce SEO – and how to avoid them
E-commerce SEO is crucial for increasing visibility and revenue in online retail. Yet many shops lose valuable potential through avoidable mistakes. The six most common mistakes:
1
No SEO know-how in place
Run-of-the-mill full-service agencies quickly reach their limits. An experienced SEO agency knows the levers and knows how to move shops forward even in highly competitive markets.
2
Time & budget are too tight
Time and money are valuable – but both are exactly what SEO for online shops requires. It can take a while before measures take effect. Anyone who does not work continuously will not see any SEO success.
3
No SEO strategy
Without a master plan, SEO cannot be successful. Before optimization, there must always be keyword research, an SEO audit and a strategy – today also with an eye on AI searches like ChatGPT and Google AI Overviews. Otherwise optimizations come to nothing.
4
No success monitoring
Effective monitoring, e.g. via Google Looker Studio, is essential to keep an eye on successes and failures and to adjust the SEO strategy in a targeted way when needed.
5
Only selling instead of informing
Google places great value on topical authority. A shop that, beyond selling products, also provides valuable information is rewarded.
6
Imbalance in link building
Neither missing nor excessive link building is ideal. A natural, balanced link-building strategy is crucial for sustainable rankings.
This is why 9 out of 10 clients stay with us for the long run!
Here is what our satisfied clients say:
- Peter Scholz BS-Shops GmbH
-
Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH -
Completely satisfied...
“We work with the SEO agency Farbentour and are completely satisfied. From the first analysis through to ongoing support, the team impresses with expertise, transparent communication and a very structured approach. Questions are answered quickly, optimisations are initiated proactively and progress is presented in an understandable way. Thank you for the collaboration!”
Linda Schildknecht Schmuckkollektiv GmbH -
Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG -
Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de -
Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG -
A noticeable rise in organic traffic...
“Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!”
M. Ernst Ernst Handelsgesellschaft mbH -
Very client-centered...
“Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!”
Justen Huiting Maxilia GmbH -
We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH -
After bad experiences, finally the right SEO agency...
“After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!”
Jürgen Fuchs Seminstfuchs -
Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH -
Farbentour delivers results...
“In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!”
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH
Frequently asked questions
FAQ on the SEO agency for online shops
Interested?
Let us advise you!