More traffic & sales for your online shop
With SEO you take your online shop to the next level and scale sustainably. We are the right agency for you.
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Through organic search on Google and other engines, online shops win targeted traffic and customers – and the potential keeps growing: according to the latest European E-Commerce Report, 79% of people in Germany already shop online, and Statista forecasts this market will grow by another 4.1 million users (+8.6%) by 2029. On top of that, AI searches are gaining ground fast: to make sure your shop also appears in the answers of ChatGPT, Google AI Overviews & Co., GEO (Generative Engine Optimization) is now essential too.
of people in Germany already shop online
Organic search is therefore one of the most important channels for winning new customers for your online shop.
By 2029, the German e-commerce market will grow by +0.0 million additional online shoppers.
* Sources: 79% online shoppers in Germany – European E-Commerce Report; forecast market growth by 2029 (+4.1 million users / +8.6%) – Statista.
As an SEO agency, we deliver long-term, measurable results through targeted optimization. Our e-commerce SEO solutions sustainably improve your online shop's SEO performance, so you reach top positions in Google and AI searches and generate more revenue.
Our approach
Effective search engine optimization is based on a strategic, systematic approach. Our competent, professional SEO support offers a holistic approach that covers all relevant SEO areas – from classic Google search to AI searches and GEO (Generative Engine Optimization), so your shop becomes visible in the answers of ChatGPT, Google AI Overviews & Co. as well.
At the start of every optimization, a solid foundation should be created. To do so, the following questions, among others, should be answered:
For which search terms should your shop be found? In close collaboration with you, we research all relevant terms. Competitor analysis, buyer persona and more help identify the best keywords for your shop.
We examine in detail which relevant search terms are already covered by appropriate content and where there is still room for improvement. Based on the identified optimization potential and a detailed competitive analysis, we develop the optimal SEO strategy for your shop.
We eliminate all technical and content-related sources of error and optimize your website for the best possible ranking results. We also review all existing backlinks and, as part of link building, analyze new, relevant topic areas for further link acquisition.
As an experienced SEO agency for online shops, we work with all relevant metrics that enable a transparent performance analysis.
Increase the visibility, traffic and sales of your online shop with tailored SEO strategies. Request your no-obligation consultation now!
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Our SEO case study · online shop
The business impact of SEO
In our case study, we use detailed SEO measures and the results achieved to show the benefit and impact that SEO can have for an online shop. The clear goals were to increase visibility, traffic, rankings and revenue.
Growth of visibility in AI answers
Here is a selection of further case studies:
Your experienced partner
We are a qualified SEO agency that helps you significantly improve your shop's findability, increase traffic and thus boost your customer and revenue figures. We have been making online shops successful for over 10 years.
Numerous references and awards prove our expertise. In addition, we regularly share our knowledge in many specialist publications, including with the Springer Gabler publishing house.
What matters
E-commerce SEO is crucial for increasing visibility and revenue in online retail. Yet many shops lose valuable potential through avoidable mistakes. The six most common mistakes:
Run-of-the-mill full-service agencies quickly reach their limits. An experienced SEO agency knows the levers and knows how to move shops forward even in highly competitive markets.
Time and money are valuable – but both are exactly what SEO for online shops requires. It can take a while before measures take effect. Anyone who does not work continuously will not see any SEO success.
Without a master plan, SEO cannot be successful. Before optimization, there must always be keyword research, an SEO audit and a strategy – today also with an eye on AI searches like ChatGPT and Google AI Overviews. Otherwise optimizations come to nothing.
Effective monitoring, e.g. via Google Looker Studio, is essential to keep an eye on successes and failures and to adjust the SEO strategy in a targeted way when needed.
Google places great value on topical authority. A shop that, beyond selling products, also provides valuable information is rewarded.
Neither missing nor excessive link building is ideal. A natural, balanced link-building strategy is crucial for sustainable rankings.
Here is what our satisfied clients say:
After bad experiences, finally the right SEO agency...
After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!
Jürgen Fuchs Seminstfuchs Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH Farbentour delivers results...
In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG A noticeable rise in organic traffic...
Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!
M. Ernst Ernst Handelsgesellschaft mbH First-class results delivered...
“Top marks with distinction! We came to Fabian Auler and his team through a recommendation, and all I can say is that the work is perfect. Besides being reliable, Farbentour has consistently delivered first-class results since we started working together – and dealing with the whole team is a real pleasure on top of that.”
Jan Meyer sterne-advo Rechtsanwaltsgesellschaft mbH Very client-centered...
„Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!"
Justen Huiting Maxilia GmbH We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH Frequently asked questions
The costs for qualified search engine optimization by an SEO agency for online shops depend on various variables. The larger an e-commerce retailer and the more complex the current situation, the higher the resulting costs.
The various tasks can be divided into one-time and monthly expenses. One-time items include the SEO audit, keyword research and analysis, the development of the SEO strategy and the definition of the success goals. The operational implementation as well as the evaluation of success and monitoring are continuous, monthly items.
SEO is not a sprint, it is a marathon. The measures must be carried out continuously, because there are always changes in Google search due to Google updates, competitors, etc.
It is therefore very difficult to estimate when the first results will become visible, since every website struggles with different challenges. In our experience, the first results appear after approximately 6–12 months.
Of course, you can only really assess an agency’s way of working once a collaboration is under way. However, there are a few criteria that help you make a good choice in advance.
Unrealistic promises, a lack of genuine references, superficial certificates, aggressive cold acquisition and a lack of transparency in the initial meeting are warning signs – whereas meaningful case studies and well-founded content speak for a reputable agency.
No one can guarantee rankings: The success of SEO measures depends – besides the factors of your own website – also on the direct competition and mainly on Google. False or exaggerated promises are a clear indicator of a dubious approach.
References: Agencies often advertise with references from well-known companies. Here it is worth asking in detail in what capacity the agency was involved.
Case studies: Current case studies provide insight into the work. Pay attention to relevant metrics: were visitor and customer numbers increased? Were good rankings achieved?
Certificates: “Quality certificates” alone say little. Value-adding content such as blog articles, publications and podcasts underline the expertise much more clearly.
Free initial consultation: An online meeting and a short initial analysis help to assess the agency’s way of working and expertise.
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