The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH WordPress SEO Agency
More traffic & leads from your WordPress website
With us as your partner, we lead your WordPress website to SEO success — to more traffic, visibility and leads. Strongly positioned technically, on content and strategically: from SEO consulting to ongoing support.
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Why a WordPress-specialized SEO agency?
WordPress is extremely popular thanks to its flexibility and ease of use. But it's precisely the many options that overwhelm many people — they don't know how to truly optimize WordPress for search engines. The result: poor rankings and wasted visitors.
That's exactly where we come in. With professional SEO consulting and targeted measures, we make sure your WordPress website is strongly positioned technically, on content and strategically — for sustainable top placements and more traffic.
Your specialized partner
Why Farbentour is the right choice as a WordPress SEO agency
For over 10 years, we have successfully optimized WordPress websites, combining in-depth SEO knowledge with hands-on implementation. We don't just increase your website's visitor numbers, but above all bring the right target audience to you.
Our comprehensive WordPress SEO strategy combines technical SEO, content optimization and targeted off-page measures. We are fast & flexible in implementation — and our services are transparent and comprehensible at all times.
Over 10 years of WordPress experience
In-depth SEO knowledge combined with hands-on implementation — tailored precisely to WordPress.
The right target audience
We don't just increase visitor numbers, but above all bring the purchase-ready target audience to you.
Holistic strategy
Technical SEO, content optimization and targeted off-page measures from a single source.
Fast, flexible & transparent
Swift implementation and services that are comprehensible at all times — without a black box.
Our WordPress SEO strategy
Strongly positioned technically, on content & strategically
A comprehensive WordPress SEO strategy combines three areas. Only in their interplay do proven, sustainable top placements emerge — and, over the long term, more traffic.
Technical SEO
Crawlability, indexing, loading times, clean code and a well-thought-out setup of theme and plugins — the technical foundation of your WordPress website.
Content optimization
Content that matches the search intent: we bring the right keywords to the right places and create texts with real value for your target audience.
Off-page optimization
With targeted link building and digital PR, we strengthen the authority of your domain — a decisive lever for sustainable rankings in a competitive field.
>60 %
of all websites with a content management system in Germany run on WordPress (w3techs.com)
Popular — but rarely optimized
Only a fraction of all WordPress websites is actually optimized for search engines.
That is precisely your opportunity: anyone who positions WordPress correctly technically, on content and strategically clearly stands out from the crowd in the search results — and gains more visitors and leads predictably.
GEO · Generative Engine Optimization
Stay visible when ChatGPT & co. give recommendations
More and more people start their research with a question to ChatGPT, Perplexity or Google AI Overviews instead of a classic Google search. For your content to appear in such AI answers, you need Generative Engine Optimization (GEO) — a sub-discipline of SEO.
Classic WordPress SEO remains the foundation here: AI models rely on the same trustworthy, well-structured content that also ranks on Google. Three levers are decisive:
Clearly structured content
Cleanly organized texts with clear answers give LLMs citable facts from your WordPress pages.
Strong mentions across the web
Trade articles, directories and press coverage strengthen the trustworthiness of your brand in the eyes of AI models.
Structured data
Clean markup (Schema.org) makes it easier for AI crawlers to read your content correctly — readily achievable in WordPress.
From the field
6 common SEO pitfalls with WordPress
… and how to avoid them. Thanks to our more than 10 years of experience, we know the biggest SEO challenges for WordPress websites — and how to fix them.
01
SEO plugins
Without an SEO plugin, basic functions such as title tags or noindex control are missing. We rely on the proven Yoast or, alternatively, Rank Math.
02
Security
Due to its wide distribution, WordPress is a popular target for attacks. Up-to-date plugins, reliable hosting and a secure theme are a must.
03
Loading times
Bloated websites with messy code and long loading times destroy any chance of good rankings. We rely on lean themes and few, clean plugins.
04
Indexing management
Only content with value belongs in the Google index. We ensure a flawlessly indexable website and waste no crawl budget.
05
Tracking
Without tracking, SEO success cannot be measured. Alongside Google Search Console, we rely on GA4 or a comparable analytics tool.
06
Content
Google is a full-text search engine and is not interested in the CMS. What matters are easily crawlable pages with texts that match the search intent.
The SEO process
Working with us as your WordPress SEO agency
These steps lead to more visibility — and to more traffic and leads via your WordPress website. Here's how it works:
1
Kickoff meeting & keyword research
In a kickoff meeting, you tell us your objectives and which problems need to be solved. On this basis, we research and analyze the relevant keywords and create a keyword catalog.
2
SEO audit & strategy development
We analyze your WordPress website: are the identified keywords already present, where is there further potential and how is the technical side doing? After the subsequent competitor analysis, we develop a tailored strategy.
3
Implementation of the SEO strategy
On-page optimization, technical SEO and off-page optimization are the three focal points of our WordPress search engine optimization. In each area, we carry out measures that improve the ranking and visibility of your website.
4
Monitoring and reporting
Detailed monitoring and reporting is an integral part of professional SEO support. We continuously monitor the most important metrics, adjust the strategy as needed and regularly create reports for you.
More visibility, more traffic, more success
Your benefits with Farbentour
We optimize your WordPress website with a sustainable strategy for long-term SEO success — bringing you not just more visitors, but above all the right target audience.
Sustainable strategy for long-term success
We optimize your WordPress website with a sustainable strategy designed for stable rankings and long-term visibility — instead of short-term effects.
Over 10 years of experience
For over 10 years, we have successfully optimized WordPress websites, combining in-depth SEO knowledge with hands-on implementation.
The right target audience
We don't just increase your website's visitor numbers, but above all bring the right, purchase-ready target audience to you.
Fast, flexible & transparent
We are fast and flexible in implementation — and our services are transparent and comprehensible to you at all times.
Featured in & valued
We share our knowledge
At industry conferences, in trade publications and with the Springer Gabler publishing house, we pass on our SEO know-how – so we ourselves always stay at the cutting edge of the industry.
This is why 9 out of 10 clients stay with us for the long run!
Here is what our satisfied clients say:
- Peter Scholz BS-Shops GmbH
-
Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH -
Completely satisfied...
“We work with the SEO agency Farbentour and are completely satisfied. From the first analysis through to ongoing support, the team impresses with expertise, transparent communication and a very structured approach. Questions are answered quickly, optimisations are initiated proactively and progress is presented in an understandable way. Thank you for the collaboration!”
Linda Schildknecht Schmuckkollektiv GmbH -
Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG -
Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de -
Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG -
A noticeable rise in organic traffic...
“Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!”
M. Ernst Ernst Handelsgesellschaft mbH -
Very client-centered...
“Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!”
Justen Huiting Maxilia GmbH -
We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH -
After bad experiences, finally the right SEO agency...
“After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!”
Jürgen Fuchs Seminstfuchs -
Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH -
Farbentour delivers results...
“In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!”
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH
From consulting to implementation – we support you flexibly and without hassle.
Get in touch now & secure your consultation
Frequently asked questions
FAQ on WordPress SEO
Interested?
Let us advise you!