More traffic & leads from your WordPress website
With us as your partner, we lead your WordPress website to SEO success — to more traffic, visibility and leads. Strongly positioned technically, on content and strategically: from SEO consulting to ongoing support.
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WordPress is extremely popular thanks to its flexibility and ease of use. But it's precisely the many options that overwhelm many people — they don't know how to truly optimize WordPress for search engines. The result: poor rankings and wasted visitors.
That's exactly where we come in. With professional SEO consulting and targeted measures, we make sure your WordPress website is strongly positioned technically, on content and strategically — for sustainable top placements and more traffic.
Your specialized partner
For over 10 years, we have successfully optimized WordPress websites, combining in-depth SEO knowledge with hands-on implementation. We don't just increase your website's visitor numbers, but above all bring the right target audience to you.
Our comprehensive WordPress SEO strategy combines technical SEO, content optimization and targeted off-page measures. We are fast & flexible in implementation — and our services are transparent and comprehensible at all times.
Our WordPress SEO strategy
A comprehensive WordPress SEO strategy combines three areas. Only in their interplay do proven, sustainable top placements emerge — and, over the long term, more traffic.
Crawlability, indexing, loading times, clean code and a well-thought-out setup of theme and plugins — the technical foundation of your WordPress website.
Content that matches the search intent: we bring the right keywords to the right places and create texts with real value for your target audience.
With targeted link building and digital PR, we strengthen the authority of your domain — a decisive lever for sustainable rankings in a competitive field.
Popular — but rarely optimized
Only a fraction of all WordPress websites is actually optimized for search engines.
That is precisely your opportunity: anyone who positions WordPress correctly technically, on content and strategically clearly stands out from the crowd in the search results — and gains more visitors and leads predictably.
GEO · Generative Engine Optimization
More and more people start their research with a question to ChatGPT, Perplexity or Google AI Overviews instead of a classic Google search. For your content to appear in such AI answers, you need Generative Engine Optimization (GEO) — a sub-discipline of SEO.
Classic WordPress SEO remains the foundation here: AI models rely on the same trustworthy, well-structured content that also ranks on Google. Three levers are decisive:
Cleanly organized texts with clear answers give LLMs citable facts from your WordPress pages.
Trade articles, directories and press coverage strengthen the trustworthiness of your brand in the eyes of AI models.
Clean markup (Schema.org) makes it easier for AI crawlers to read your content correctly — readily achievable in WordPress.
From the field
… and how to avoid them. Thanks to our more than 10 years of experience, we know the biggest SEO challenges for WordPress websites — and how to fix them.
Without an SEO plugin, basic functions such as title tags or noindex control are missing. We rely on the proven Yoast or, alternatively, Rank Math.
Due to its wide distribution, WordPress is a popular target for attacks. Up-to-date plugins, reliable hosting and a secure theme are a must.
Bloated websites with messy code and long loading times destroy any chance of good rankings. We rely on lean themes and few, clean plugins.
Only content with value belongs in the Google index. We ensure a flawlessly indexable website and waste no crawl budget.
Without tracking, SEO success cannot be measured. Alongside Google Search Console, we rely on GA4 or a comparable analytics tool.
Google is a full-text search engine and is not interested in the CMS. What matters are easily crawlable pages with texts that match the search intent.
The SEO process
These steps lead to more visibility — and to more traffic and leads via your WordPress website. Here's how it works:
In a kickoff meeting, you tell us your objectives and which problems need to be solved. On this basis, we research and analyze the relevant keywords and create a keyword catalog.
We analyze your WordPress website: are the identified keywords already present, where is there further potential and how is the technical side doing? After the subsequent competitor analysis, we develop a tailored strategy.
On-page optimization, technical SEO and off-page optimization are the three focal points of our WordPress search engine optimization. In each area, we carry out measures that improve the ranking and visibility of your website.
Detailed monitoring and reporting is an integral part of professional SEO support. We continuously monitor the most important metrics, adjust the strategy as needed and regularly create reports for you.
More visibility, more traffic, more success
We optimize your WordPress website with a sustainable strategy for long-term SEO success — bringing you not just more visitors, but above all the right target audience.
Featured in & valued
At industry conferences, in trade publications and with the Springer Gabler publishing house, we pass on our SEO know-how – so we ourselves always stay at the cutting edge of the industry.
Here is what our satisfied clients say:
After bad experiences, finally the right SEO agency...
After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!
Jürgen Fuchs Seminstfuchs Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH Farbentour delivers results...
In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG A noticeable rise in organic traffic...
Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!
M. Ernst Ernst Handelsgesellschaft mbH First-class results delivered...
“Top marks with distinction! We came to Fabian Auler and his team through a recommendation, and all I can say is that the work is perfect. Besides being reliable, Farbentour has consistently delivered first-class results since we started working together – and dealing with the whole team is a real pleasure on top of that.”
Jan Meyer sterne-advo Rechtsanwaltsgesellschaft mbH Very client-centered...
„Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!"
Justen Huiting Maxilia GmbH We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH 
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