The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH SEO Relaunch Consulting & Support
So your relaunch succeeds beyond looks
From the first kickoff to go-live: we make sure your new website is search-engine-optimized and visible to your target audience.
Get advice nowCompanies that trust us!
Planning a relaunch? Then SEO can’t take a back seat
No company can avoid a website relaunch – new technologies, advances and changing audience requirements are often the decisive reasons. In SEO, those who stand still fall behind especially fast.
If SEO is not considered early in the redesign, you risk ranking losses, less traffic and declining conversion rates. To prevent that, we support you as a reliable SEO agency for relaunches.
Our services
SEO support for your website relaunch
Every relaunch carries risks and potential mistakes. We analyze the entire project and monitor key keyword sets so we can react quickly to ranking changes. A selection of the measures we review:
Redirects
If a new URL structure is planned, all old URLs must redirect via 301 to the correct new URL. We create detailed redirect tables and check every status, so no 404 errors arise and no rankings are put at risk.
Content
We check whether content, page titles, meta descriptions and other information were correctly transferred from the old URLs to the new URLs.
Technical errors
We check the new website for new errors that can destroy rankings: duplicate content, correct robots.txt, internal links, load times and more – so everything can be indexed flawlessly.
Usability
We analyze whether the new site has a logical information architecture. Do new visitors find their way within a few seconds? Usability is also thoroughly reviewed.
Backlinks
We review the existing link profile and analyze which subpages have backlinks – and decide which pages to keep or redirect, so link equity is not lost.
SEO support for your website relaunch
We support you from the very beginning with tailored consulting and comprehensive support, so your relaunch is a success not only visually but also in terms of SEO.
Get in touch now & secure your consultationWhat you get out of it
Your benefits with Farbentour
Years of relaunch experience – we have already successfully supported a wide range of clients
We approach every relaunch proactively to avoid serious SEO mistakes as early as possible
Transparent ways of working: competent, results-oriented support, so your relaunch is a success too
Support only from real SEO nerds – with a dedicated contact who stands by your side
Without the right preparation, your rankings suffer
SEO mistakes during a relaunch – these 6 points matter
Watch out for these six crucial points so your site performs optimally after the relaunch.
01
Keep the URL structure
Only change the URL structure if absolutely necessary. If URLs are changed, 301 redirects must be set up to preserve link value and avoid 404 errors.
02
Secure backlinks
Analyze the existing link profile and make sure valuable backlinks are not lost. Set up redirects to the relevant pages.
03
Optimize meta tags and titles
Review all meta descriptions and title tags and optimize them for search engines, so the pages continue to rank well and stay appealing.
04
Mobile optimization
Make sure the new website is fully optimized for mobile devices. Poor mobile usability can significantly affect your ranking.
05
Improve loading speed
Load time is an important ranking factor. Test the speed of the new website and optimize images and scripts to shorten the load time.
06
Check crawling & indexing
Make sure the website is crawled and indexed correctly after the relaunch. Check robots.txt and XML sitemaps so no important pages are blocked.
Order is half the relaunch
Key organizational points for the SEO relaunch
A successful relaunch requires planning, clear responsibilities and testing in a safe environment. Timing matters too – Fridays or weekends are far from ideal.
1
Planning & preparation
Define clear objectives (e.g. usability, SEO, design)
Create a detailed project plan with milestones, responsibilities and deadlines
Comprehensive analysis of the new website – identify weaknesses such as load times or technical problems
Set up a test environment to test changes in a controlled way before going live
2
Implementation & technology
Create a full backup of the existing site before the relaunch
Observe SEO measures – especially 301 redirects, to preserve ranking and link structure
Optimize the user experience: user-friendly navigation, fast load times, mobile optimization
Choose the timing carefully – no relaunch on Fridays or weekends
3
Follow-up & monitoring
Run comprehensive tests on various devices and browsers
Continuously monitor performance – user numbers, bounce rates, conversions
Gather feedback from users to identify potential improvements
Ensure fast problem resolution to fix errors promptly
A selection of our case studies
We multiply traffic, leads & revenue
Relaunch projects that impress not only visually but also in the rankings:
This is why 9 out of 10 clients stay with us for the long run!
Here is what our satisfied clients say:
- Peter Scholz BS-Shops GmbH
-
Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH -
Completely satisfied...
“We work with the SEO agency Farbentour and are completely satisfied. From the first analysis through to ongoing support, the team impresses with expertise, transparent communication and a very structured approach. Questions are answered quickly, optimisations are initiated proactively and progress is presented in an understandable way. Thank you for the collaboration!”
Linda Schildknecht Schmuckkollektiv GmbH -
Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG -
Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de -
Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG -
A noticeable rise in organic traffic...
“Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!”
M. Ernst Ernst Handelsgesellschaft mbH -
Very client-centered...
“Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!”
Justen Huiting Maxilia GmbH -
We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH -
After bad experiences, finally the right SEO agency...
“After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!”
Jürgen Fuchs Seminstfuchs -
Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH -
Farbentour delivers results...
“In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!”
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH
Frequently asked questions
FAQ on SEO relaunch support
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