So your relaunch succeeds beyond looks
From the first kickoff to go-live: we make sure your new website is search-engine-optimized and visible to your target audience.
Get advice now
Companies that trust us!
No company can avoid a website relaunch – new technologies, advances and changing audience requirements are often the decisive reasons. In SEO, those who stand still fall behind especially fast.
If SEO is not considered early in the redesign, you risk ranking losses, less traffic and declining conversion rates. To prevent that, we support you as a reliable SEO agency for relaunches.
Our services
Every relaunch carries risks and potential mistakes. We analyze the entire project and monitor key keyword sets so we can react quickly to ranking changes. A selection of the measures we review:
If a new URL structure is planned, all old URLs must redirect via 301 to the correct new URL. We create detailed redirect tables and check every status, so no 404 errors arise and no rankings are put at risk.
We check whether content, page titles, meta descriptions and other information were correctly transferred from the old URLs to the new URLs.
We check the new website for new errors that can destroy rankings: duplicate content, correct robots.txt, internal links, load times and more – so everything can be indexed flawlessly.
We analyze whether the new site has a logical information architecture. Do new visitors find their way within a few seconds? Usability is also thoroughly reviewed.
We review the existing link profile and analyze which subpages have backlinks – and decide which pages to keep or redirect, so link equity is not lost.
We support you from the very beginning with tailored consulting and comprehensive support, so your relaunch is a success not only visually but also in terms of SEO.
Get in touch now & secure your consultationWhat you get out of it
Without the right preparation, your rankings suffer
Watch out for these six crucial points so your site performs optimally after the relaunch.
Only change the URL structure if absolutely necessary. If URLs are changed, 301 redirects must be set up to preserve link value and avoid 404 errors.
Analyze the existing link profile and make sure valuable backlinks are not lost. Set up redirects to the relevant pages.
Review all meta descriptions and title tags and optimize them for search engines, so the pages continue to rank well and stay appealing.
Make sure the new website is fully optimized for mobile devices. Poor mobile usability can significantly affect your ranking.
Load time is an important ranking factor. Test the speed of the new website and optimize images and scripts to shorten the load time.
Make sure the website is crawled and indexed correctly after the relaunch. Check robots.txt and XML sitemaps so no important pages are blocked.
Order is half the relaunch
A successful relaunch requires planning, clear responsibilities and testing in a safe environment. Timing matters too – Fridays or weekends are far from ideal.
A selection of our case studies
Relaunch projects that impress not only visually but also in the rankings:
Here is what our satisfied clients say:
After bad experiences, finally the right SEO agency...
“After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!”
Jürgen Fuchs Seminstfuchs Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH Farbentour delivers results...
“In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!”
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG A noticeable rise in organic traffic...
“Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!”
M. Ernst Ernst Handelsgesellschaft mbH Completely satisfied...
“We work with the SEO agency Farbentour and are completely satisfied. From the first analysis through to ongoing support, the team impresses with expertise, transparent communication and a very structured approach. Questions are answered quickly, optimisations are initiated proactively and progress is presented in an understandable way. Thank you for the collaboration!”
L. Schildknecht Schmuckkollektiv GmbH Very client-centered...
“Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!”
Justen Huiting Maxilia GmbH We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH Frequently asked questions
Get advice now!
