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Case Study: IT Systems House (B2B)

+1,462% visibility · +220% traffic

How Farbentour helped a B2B IT systems house achieve over 1,462% more visibility and 220% more traffic.

Explore the case

The starting point

The starting point & the tasks

A great deal of thin content and duplicate content
No optimization for relevant keywords
No content that provides real value
Chaotic information architecture
Meta tags not optimized
Broken links, long load times & many more technical issues
No backlinks built

Before the optimization, the IT systems house’s website did have a lot of content, but much of it had been published two or three times over (duplicate content).

Many pages had only very short texts that offered no value to readers or search engines. On top of that, there was very weak internal linking and a confusing information architecture.

Some landing pages for the most important keywords were inadequately optimized for those keywords, or were missing entirely.

Our approach

The strategy & implementation

The biggest item was optimizing the information architecture: duplicate content was consolidated, internal links were built and the menu was reworked.

Users, but also search engine crawlers, can now find relevant content on the website more quickly and easily. In addition, all technical errors were fixed – load times in particular were improved considerably.

Reworking existing content and creating new relevant content for the most important keywords not only improved the existing rankings, but also led to very good rankings for numerous additional keywords. This lets the website capture a lot of organic traffic.

Reworked the information architecture
Content overhaul
Deleted duplicate and thin content
Keyword optimization and link building
Created informative content
Fixed technical errors

The result

The results

The website’s overall visibility was raised from 0.1 to 1.562 visibility points according to Sistrix – an increase of over 1,462%. As a result, the company gained numerous new leads and traffic from Google search improved significantly.

+1,462%
more visibility (VI 0.1 → 1.562)
> 220%
more organic traffic
> 2,600
top-10 rankings
Sistrix: visibility development – from 0.1 to 1.562 (+1,462%) (start of optimization January 2020).
Current visibility index: 1.562 (+21%).
57,664 organic visitors · €168,000 estimated traffic value.

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