The only provider who kept their promise...
“I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”
Peter Scholz BS-Shops GmbH The GEO agency Farbentour
We make sure AI thinks of you.
With Generative Engine Optimization you scale your visibility and take it to the next level – so AI systems like ChatGPT, Gemini & Perplexity know and recommend your brand.
Get advice nowCompanies that trust us!
What are GEO, AIO, LLMO, GAIO & Co.?
Generative Engine Optimization (GEO) is the targeted optimization of content for generative AI systems such as ChatGPT, Gemini or Perplexity. Unlike classic search engine optimization, the goal is to be included in the answers of large language models. A number of related terms have emerged around GEO:
GEO
Generative Engine Optimization
Targeted optimization of content for generative AI systems such as ChatGPT, Gemini or Perplexity – so that you are included in their answers.
AIO
AI Optimization
The general adaptation of content and processes for artificial intelligence – not just for search systems.
LLMO
Large Language Model Optimization
Focuses specifically on optimization for language models such as GPT-4 & Co.
GAIO
Generative AI Optimization
Often used synonymously with GEO, but aims more at AI-generated content in general.
All these terms point to the same thing: in the future, content must be designed so that it is understood, processed and ideally cited by AI.
The trend is clearly rising
Why GEO is becoming ever more important for companies
More and more people use AI-powered systems such as ChatGPT, Gemini or Perplexity. Even if the market share of generative search is still small today – the trend is clearly rising. Those who bet on GEO early benefit several times over:
Early visibility in AI search engines
Those who start now are present when generative search becomes the standard – not only once competitors are already there.
More digital reach
GEO extends your visibility beyond classic online marketing channels – to where more and more people are searching.
Competitive advantage through early adaptation
Serving changed search and user behavior early creates a real head start over competitors.
Why GEO matters now
Billions of users in AI systems
The leading AI platforms already reach hundreds of millions to over a billion people – and rising. Only those who engage with modern search systems will appear in AI results in the long run.
Honestly assessed
Challenges in implementing GEO
GEO opens up new opportunities for visibility in LLM-based search systems – but it comes with requirements that differ significantly from classic SEO. The six biggest at a glance:
1
Ranking intransparency
Little is known so far about the ranking factors of generative AI. Trustworthy sources, a clear structure and topical relevance seem to count – but targeted optimization remains demanding.
2
Missing tracking
There are still only a few tools that can reliably capture visibility. Queries to AI systems are phrased very differently and data on search volume is lacking.
3
Traffic loss through AI answers
AI systems answer many questions completely without users visiting the source page. Sources are often named, but usually only in passing.
4
More editorial effort
Texts must be not only search-engine friendly but also usable for generative AI – while remaining relevant and appealing to humans.
5
Little influence on training
Whether and when a website is included in the training data cannot be clearly controlled. What matters is experience, a deep understanding of AI logic and ongoing observation.
6
Platform dependency & intransparency
Language models partly work differently, their way of working is hard to trace and changes often happen without notice. Ongoing adaptation is therefore essential.
Your partner for generative visibility
We are your LLMO- & GEO agency
We are a first-mover agency: very early on we supported clients in optimizing for generative AI systems. We have educated more than 100,000 people about GEO on YouTube. When it comes to AI visibility and Generative Engine Optimization (GEO), we are the agency at your side.
Educated nearly 100,000 people about GEO on YouTube
Why Farbentour
9 out of 10 clients stay long term
The majority of our clients work with us permanently – out of conviction.
Over 10 years of SEO experience
A deep foundation in classic search engine optimization – the best basis for successful GEO.
Provable GEO results
We move our clients to the front in AI searches too – with significantly more visibility in AI chats.
To our cases → Book authors & speakers
First-hand know-how: as authors at Springer Gabler and speakers at industry conferences.
Transparent & absolutely reliable
A traceable way of working and reliable implementation – on every project.
Featured in & we share our knowledge
Your team
Dedicated contacts instead of an anonymous agency
With us you work with a dedicated, experienced team – the people who push your visibility in Google and AI searches forward day after day.
-
Nadine
Digital PR -
Neslin
SEO Consultant -
Olga
Accountant -
Heiko
SEO Consultant -
Finja
SEO Consultant -
Dennis
SEA & SEO Consultant -
Fabian Auler
Founder & Owner
Our approach
Our GEO strategy for your company
Successful Generative Engine Optimization requires a strategically thought-out, systematic approach – from content optimization to targeted visibility building in generative search systems.
Insider knowledge
First GEO tips that most companies unfortunately do not know
Generative Engine Optimization begins long before the first optimized text. These fundamentals determine whether you show up in AI answers at all – and are almost always overlooked in practice.
No analysis without the right prompts
It all starts with the right prompts. Derive the real search queries from the frequent W-questions of your target audience – without these prompts your AI visibility cannot even be measured.
Track prompts – who is in front?
Systematically track who gets named in the AI answers. This captures your actual competition in generative search systems – often quite different competitors than on Google.
Ask the AI: "Why them – and not me?"
Have the AI explain directly why a competitor is cited and you are not. The answers are surprisingly concrete (e.g. "too many negative reviews" or missing evidence) and give you a precise to-do list.
Reputation is the lever
Industry directories, best-of lists, mentions and positive reviews are enormously important for GEO. AI systems prefer sources with provable authority and a good reputation.
Good SEO = good GEO
Google remains the lead index for AI: those who rank at the top of Google are cited far more often by AI systems too. Position 1 is used as a source by ChatGPT in 43.2% of cases – around 3.5× more often than pages outside the top 20.*
Technical: crawlability & indexability
What AI crawlers cannot reach or cannot index does not exist for generative systems. Clean technical foundations are the prerequisite for any visibility.
Content: question up top, answer short
Place the question or prompt as high up in the text as possible – directly followed by a short, clear answer. This is exactly the format AI systems like to pick up.
* Source: AirOps – Influence of Retrieval Fanout and Google SERPs in ChatGPT
Request a GEO agency now
Use the potential of generative search systems before your competitors do. We show you how your content becomes visible in AI answers.
Get in touch now
GEO case · pharma website
A success case from our GEO agency with real numbers
The expertise of a GEO agency shows in provable results. We took a pharma website with no SEO or GEO history from zero to a firm presence in ChatGPT and Google AI Overviews – and, in parallel, to around 19,300 organic visitors per month as well as 4,548 prompts with AI visibility.
19,300
organic visitors / month (Ahrefs)
5,900
organic rankings on Google
4,548
prompts with AI visibility (Sistrix)
1,232
mentions in Google AI Mode
Starting point
No SEO and no GEO measures
Not findable for relevant terms
No visibility in ChatGPT & AI Overviews
Hardly any rankings in classic Google search
Hardly any organic traffic
Very low brand awareness
Competitors more present in trade magazines
Fewer & poorer Trustpilot reviews
The strategy
Keyword & prompt research (derived from W-questions)
Prompt tracking & competitor analysis
More & better Trustpilot reviews + mentions
Building best-of lists – client always in the top 3
Backlink building (also boosts classic SEO)
Citable content: glossary, guides, landing pages
Technical: Core Web Vitals, LLMs.txt, crawl-/indexability
SEO basics: title/meta, H-tags, internal links, sitemap
Monitoring: our own prompt tracker, Sistrix & Ahrefs
The result
0 → around 19,300 organic visitors / month (Ahrefs)
4,548 prompts with AI visibility – +313% in just over six months
3,136 mentions in Google AI Overviews
1,232 mentions in Google AI Mode, 180 in ChatGPT
around 5,900 organic rankings on Google
A fixture in search & AI instead of total invisibility
This is why 9 out of 10 clients stay with us for the long run!
Here is what our satisfied clients say:
- Peter Scholz BS-Shops GmbH
-
Revenue increased significantly...
“We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”
Marco Stengel Klingele PLUS GmbH -
Completely satisfied...
“We work with the SEO agency Farbentour and are completely satisfied. From the first analysis through to ongoing support, the team impresses with expertise, transparent communication and a very structured approach. Questions are answered quickly, optimisations are initiated proactively and progress is presented in an understandable way. Thank you for the collaboration!”
Linda Schildknecht Schmuckkollektiv GmbH -
Rankings improved enormously...
“As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”
Sue Schunk Qtrado GmbH & Co. KG -
Extremely professional and quick...
“I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”
Saša Ebach content-links-seo.de -
Excellent expertise and reliability...
“What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”
Prof. Dr. Jörg Friedrich Steinbeis GmbH & Co. KG -
A noticeable rise in organic traffic...
“Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!”
M. Ernst Ernst Handelsgesellschaft mbH -
Very client-centered...
“Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!”
Justen Huiting Maxilia GmbH -
We recommend Farbentour...
“We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”
Regina Bals Kartenliebe GmbH -
After bad experiences, finally the right SEO agency...
“After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!”
Jürgen Fuchs Seminstfuchs -
Fast and reliable...
“We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”
Kian Hemmasi 21TORR GmbH -
Farbentour delivers results...
“In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!”
Peter Komor GBV Gartenhaus Berlin Vertriebs GmbH
Frequently asked questions
FAQ on Generative Engine Optimization
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