TIP 01 A proper start
Monthly management always begins with an SEO audit, keyword research and strategy development. Without these steps, SEO is like flying blind – make sure the agency starts this way.
TIP 02 Structured work
Ongoing management should be well structured. Project plans, Gantt charts, monitoring, clear task assignments and a dedicated contact ensure the campaign becomes a success.
TIP 03 Do not underestimate the cost
SEO for €300 a month cannot work – the SEO hourly rate alone is around €100, plus tool costs. Proper management starts at around €1,000 a month.
TIP 04 Demand transparency
An agency should report on the services delivered regularly (ideally monthly). Otherwise there is reason to suspect that less was done than agreed.
TIP 05 Performance controlling
Are rankings and traffic rising? Is the strategy still working? Without proper monitoring, success cannot be measured and management cannot be carried out in a results-oriented way.
TIP 06 Support the agency
Work is needed on the client side too. All key decision-makers need to know and implement their SEO tasks – otherwise no proper campaign can be run.