Ongoing SEO management

Sustainable & effective

Through targeted monthly SEO management of all essential SEO areas, we improve the visibility of your website – data-driven & sustainable.

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  • Swiss Life
  • Salvia
  • Luamaya
  • Hermes
  • Hugo Boss
  • DHL
  • NordVPN
  • Klingele
  • BGV Badische Versicherungen
  • Hünnebeck
  • Smarketer
  • RWTH Aachen University
  • Steinbeis

Companies that trust us!

Monthly SEO management focused on lead generation

The requirements at Google & co. change constantly. To keep pace, ongoing SEO management is essential. SEO should be seen as a long-term, strategic marketing measure – and therefore a long-term investment.

Our SEO expertise helps you not only to position your website perfectly, but also to win as many leads through the organic search results as possible.

The Farbentour team

The SEO process

How the collaboration works

1

The most important questions at the start

We create a solid foundation: the goal and target audience of your website, which services you want to be found for, whether any SEO work has already been done and which resources are available.

2

Keyword research

Tailored to the needs of your target audience, we develop an extensive keyword catalog – clustered by search volume, search intent and much more.

3

SEO audit & SEO strategy

We check how well the defined keywords are already covered, capture all optimization opportunities in the audit and develop an effective SEO strategy from them.

4

On-page & technical optimization

Top positions are only possible if Google crawls your website optimally. We implement complex technical optimizations in a targeted way and take care of all relevant on-page factors.

5

Off-page optimization

Professional link building is a decisive success factor. We analyze existing backlinks and identify new topic areas for building backlinks.

6

Content development & content marketing

We create high-quality content that is relevant to your target audience and offers real value. Because good, relevant content is rated better and boosts your visibility.

7

Monitoring & reporting

To evaluate success we use the relevant metrics. They serve as the basis for further optimizations to continuously expand your visibility.

Monthly, ongoing SEO management

From consulting through to implementation – we support you flexibly and without complications.

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The key points at a glance

SEO is not a sprint, but a long-distance run

Why ongoing SEO management makes sense

Search engine optimization is not a sprint, but a long-distance run.
Regular Google updates and strong competition in the SERPs force constant optimization.
Beginners easily lose track of and focus on the most important SEO topics – and give up in frustration.
An agency continuously optimizes your website through monthly management and moves it forward.
Specialist agencies with a full SEO focus have the know-how for fiercely contested SERPs.

How to find a good SEO agency

Beware of black sheep who combine poor performance with dubious lock-in contracts.
Make sure the agency does not immediately push a long-term contract on you.
Test the agency first – book individual packages such as an SEO audit before you commit.
Ask to see cases and references and ask plenty of questions about their expertise.

What you get out of it

Your benefits

Better organic visibility
More visitors and customers
Optimal support from qualified SEO experts
Sustainable success through an effective SEO strategy
Transparent and structured working methods
Fast response times: an SEO expert as your dedicated contact
Free initial consultation

Our philosophy

We are Farbentour

Our name pictures the colors of the different SEO areas, which are worked through step by step – as if on a tour. Our philosophy rests on four pillars:

Strategic & structured way of working

With detailed, data-driven analyses we find the right SEO strategy and implement it in a structured way. Only then does SEO lead to sustainable, long-term success.

Specialization in SEO

Full-service agencies often stay superficial when it comes to SEO. We focus entirely on SEO – even other agencies book us to run their campaigns. That is what trust looks like.

Open & transparent communication

We encourage open exchange. Regular video calls and status reports are a given – we are always there for your questions and keep you up to date at all times.

Our focus: your satisfaction

Satisfied clients are long-term clients. That is why we avoid unnecessarily long contracts and trust that the success of your website will lead to a lasting collaboration.

Looking for ongoing SEO management?

6 tips on what to look out for

TIP 01

A proper start

Monthly management always begins with an SEO audit, keyword research and strategy development. Without these steps, SEO is like flying blind – make sure the agency starts this way.

TIP 02

Structured work

Ongoing management should be well structured. Project plans, Gantt charts, monitoring, clear task assignments and a dedicated contact ensure the campaign becomes a success.

TIP 03

Do not underestimate the cost

SEO for €300 a month cannot work – the SEO hourly rate alone is around €100, plus tool costs. Proper management starts at around €1,000 a month.

TIP 04

Demand transparency

An agency should report on the services delivered regularly (ideally monthly). Otherwise there is reason to suspect that less was done than agreed.

TIP 05

Performance controlling

Are rankings and traffic rising? Is the strategy still working? Without proper monitoring, success cannot be measured and management cannot be carried out in a results-oriented way.

TIP 06

Support the agency

Work is needed on the client side too. All key decision-makers need to know and implement their SEO tasks – otherwise no proper campaign can be run.

A selection of our case studies

We multiply traffic, leads & revenue

Continuous support, measurable results: these cases show what sustainable SEO work can achieve.

This is why 9 out of 10 clients stay with us for the long run!

Here is what our satisfied clients say:

  • After bad experiences, finally the right SEO agency...

    After very bad experiences with another SEO company, I switched to "farbentour.de" with a healthy dose of scepticism. Mr Auler and his team proved me wrong in no time, and a successful collaboration developed – reflected, among other things, in our strong Google rankings. I am looking forward to what comes next!

  • Fast and reliable...

    “We have worked with Farbentour on several website relaunches. Farbentour supports us quickly and reliably with the SEO expertise we need – just as if they were our own employees.”

  • Farbentour delivers results...

    In Farbentour Online Marketing GmbH we have found a reliable partner for our digital PR and SEO goals. Every task is implemented quickly and dependably. Working together is a pleasure and, most importantly, the results speak for themselves. We can recommend the Farbentour agency to anyone!

  • Rankings improved enormously...

    “As part of our relaunch, Farbentour brought our company website up to date with state-of-the-art SEO measures. Our rankings improved enormously as a result. Everyone on the team is always extremely helpful. A partnership that really works.”

  • Revenue increased significantly...

    “We are very happy with the collaboration with Farbentour. The SEO measures increased our revenue significantly. The team’s expertise and commitment won our trust and turned the collaboration into a real success.”

  • Extremely professional and quick...

    “I have handed projects to Farbentour on several occasions. The team is extremely professional and quick. The execution could not have been better. Not every agency can do that!”

  • The only provider who kept their promise...

    “I would like to thank the Farbentour team for the clean work they have done. After five agencies, you are the only provider who kept their promise. Simply outstanding.”

  • Excellent expertise and reliability...

    “What we value about the Farbentour agency is their excellent expertise and reliability. As a client we are very satisfied and intend to continue working with them.”

  • A noticeable rise in organic traffic...

    Since Fabian and his team took over our SEO, our visibility and organic traffic have risen sharply. Many keywords now rank consistently in positions 1 to 3. Many thanks to you for the great job!

  • First-class results delivered...

    “Top marks with distinction! We came to Fabian Auler and his team through a recommendation, and all I can say is that the work is perfect. Besides being reliable, Farbentour has consistently delivered first-class results since we started working together – and dealing with the whole team is a real pleasure on top of that.”

  • Very client-centered...

    „Reliable and very client-centered. Thinks along with any project we are working on and always makes sure we get the best performance!"

  • We recommend Farbentour...

    “We are absolutely happy with the collaboration with Farbentour! Communication and coordination run smoothly and without any fuss. Our questions are answered very quickly and in a highly client-focused way. We definitely recommend Farbentour!”

Frequently asked questions

FAQ on ongoing SEO management

Prices depend on the size of your website and the effort required for optimization. To get a tailored quote, simply send us an email with your website URL via the contact form – we will get back to you as soon as possible.

Yes. All services can be booked as white-label SEO. We work on the websites of your clients for you, so you can pass the SEO services on to your clients.

Yes, every client can book services individually – e.g. complete SEO audits and analyses, keyword research, the creation of SEO strategies as well as on-page and link-building services.

We also offer pure SEO consulting and SEO workshops and are available as speakers for trade fairs and conferences – including the Content World in Hamburg and the SEO Campixx in Berlin.

Your website is the calling card of your company and the first digital point of contact with your customers. If this calling card is not visible to your target audience, they cannot find your company – and no purchases or orders happen. This is exactly where SEO comes in.

There is no exact point in time, but you can expect it to take roughly six to twelve months before the first results become visible. Factors such as the intensity of competition, the scope of the search terms and the course of the optimization can extend this to up to two years.

Very important: there is no guarantee of SEO success. Every project has to be assessed individually based on its own conditions.

Poor SEO often results from packages that are too cheap. An average SEO hourly rate is €80–150 – at €300–400 a month, hardly any work can be delivered. Other agencies lure clients with false promises such as ranking guarantees and then fail to deliver.

We do not give ranking guarantees – no reputable agency ever would. What we do guarantee: we put all of our know-how into moving your website forward. Every client gets a dedicated contact, a concrete roadmap, a monthly proof of work and monthly reports on ranking development. With us, you are in good "SEO hands".

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