Case Study: Fire Protection Website
+755% traffic · +75% revenue
How Farbentour increased BS-Shops GmbH’s traffic by 755% – including a successful penalty recovery.
Explore the caseThe starting point
The starting point & the tasks
Before the infamous Google Penguin and Panda updates, intensive SEO had been done on this client website – with a main focus on link building.
Unfortunately, the quality of the website itself had been neglected. There was almost no text on the site and the load times were too high. There was a great deal of duplicate content and the site architecture was not clearly structured.
So while the domain had a great many backlinks, almost half of them were low-quality links, e.g. from web catalogs or other directories. There were almost no strong, topically relevant content links.
Our approach
The strategy & implementation
First, we optimized the entire website, starting with a clear site architecture and the removal of duplicate content. The many duplicate categories that offered no value to the user or Google were cleaned up.
Load times were also improved considerably, e.g. by enabling browser caching, reducing image sizes and much more. All categories as well as the homepage were equipped with sufficient content that informs visitors and offers them real value.
Further on-page measures followed, such as improving heading structures and meta tags, as well as setting pages without search intent to noindex,follow.
The link profile was analyzed and all harmful links were disavowed. On top of that, new high-quality backlinks were built that gave the domain fresh momentum.
I would like to thank the Farbentour team for the clean work they have done. After five SEOs, you are the only provider who kept their promise. Simply outstanding.
The result
The results
The domain was able to fully recover from the penalties. Visibility rose rapidly again, as did traffic and revenue from organic search results. Top rankings were achieved for important keywords and held permanently.
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