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How Farbentour helped a travel-tech startup achieve

+400% more visibility in 12 months through targeted link building.

A brand-new travel service app, a fiercely contested market – and the task of becoming visible in Google and the AI answers across the DACH region. Purely through strategic link building.

Explore the case

The starting point

New brand, strong competition

Brand entirely new and still unknown in the market
Strong competitors dominate the market
Very weak link profile at the start
Barely any visibility in organic Google search
Not present in the AI answers
Low brand awareness in the DACH region

Our client is a travel-tech startup with a travel service app for mobile devices. The brand was entirely new to the market and still largely unknown.

The market is dominated by a handful of strong competitors that have largely divided it among themselves. The startup itself operates worldwide.

Our job was to move the company and its app forward in the DACH region, both in organic Google search and in the AI answers.

On-page SEO was handled by the internal in-house SEO team. The entire link building was to be carried out by us.

Our approach

The link building strategy

In close coordination with the client, we focused purely on link building. First, we carried out a competitor analysis: we analyzed the competitors’ link profiles as well as the client’s current link profile in detail.

Based on that, we created the individual link building strategy. Since then, new backlinks have been built every month on an ongoing basis.

We work from a mix of outreach and digital PR to secure the largest possible number of high-quality backlinks every month.

The client creates the high-quality content – we handle the entire link building with all the associated tasks: from research and strategy to outreach and writing the placement copy, through to contacting publishers and the final placement of the client’s project.

Competitor analysis carried out
Analyzed the competitors’ link profiles
Analyzed the client’s current link profile
Created an individual link building strategy
High-quality backlinks every month, ongoing
A mix of outreach & digital PR
Outreach & placement with relevant publishers

The result

The results

Thanks to the many backlinks every month, visibility rose from 0.12 to 0.5998 in just 12 months – an increase of around 400%. In parallel, organic traffic, link strength and presence in the AI answers grew significantly as well.

+400 %
more visibility in just 12 months
75
Ahrefs DR / link strength (previously 35)
52,285
organic visitors / month (Germany, Sistrix)
16,100
mentions in Google AI Overviews
Sistrix: visibility index rising from 0.12 to 0.5998 within 12 months (+400%).
Sistrix: 52,285 organic visitors/month via German Google search – a traffic value of around €292,000 per month.
Ahrefs: worldwide, the site appears 16,100× in the Google AI Overviews and 841× in ChatGPT. The Ahrefs DR (link strength) rose to 75 (previously 35).

Link building & traffic in sync

How traffic grew alongside the link profile

Ahrefs: worldwide, organic traffic sits at 674,000 visitors per month.
Ahrefs (worldwide): you can clearly see how link building made referring domains and organic traffic grow at the same time.
Ahrefs: traffic growth for Germany only (organic search via google.de).
Ahrefs: growth of the link profile for Germany only – here too, organic traffic grows in parallel thanks to the many links.

Free initial consultation

Make your brand visible in Google & the AI searches too?

Whether a new brand or an established player – with strategic link building from outreach and digital PR, we move your project forward for the long term. Let’s talk about your potential.

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Farbentour – free initial consultation