Digital PR Case: Affiliate Project
50+ high-authority links
How Farbentour helped a client project earn over 50 high-authority links via digital PR – earned organically through a creative linkbait & outreach campaign.
Explore the caseThe starting point
The starting point & the tasks
Up to that point, only on-page optimization had been carried out on the website. Building topically relevant, strong backlinks had not yet been tackled.
Our task was therefore to build high-quality backlinks that the strong competition could not easily replicate – in an environment where competitors all had strong link profiles and active link building campaigns.
Our approach
The strategy & implementation
A brainstorming session with the client and a concept phase for appealing linkbaits produced the concept with the greatest benefit for the target audience – in this case a guide for seniors.
The key point: the target audience of a linkbait is not potential customers, but the webmasters and online editors who are meant to link to the content.
An initial pre-outreach teased the idea to around 20 potential link providers. Thanks to the abundant positive feedback, the idea was implemented and a large-scale outreach to over 200 contacts was launched.
The result
The results
Over 200 webmasters and online editors were contacted – more than 50 of them linked to the content (linkbait) for free. This created strong high-authority links that competitors cannot easily replicate.
* Would you like more details, such as the name of the project? We’re happy to share everything in a personal conversation.
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