CEO & Founder of Farbentour

Fabian Auler

Specialized in search engine optimization and online marketing – with a passion for SEO for more than a decade.

Fabian Auler – CEO & Founder of Farbentour

From blog to agency

One idea became Farbentour

Fabian Auler specializes in search engine optimization and online marketing. After completing his studies at Koblenz University of Applied Sciences with a Bachelor of Science (B. Sc.), he founded the blog “Farbentour.de” in 2014.

Initially conceived as a pure information blog reporting on the world of online marketing, the idea grew into an agency. As CEO & Founder, he and his team manage the online marketing activities of client projects at Farbentour. In addition, Fabian Auler is a regular speaker at industry conferences and shares his knowledge in numerous online & specialist publications.

Key facts about Fabian Auler

Born on March 8, 1985 in Simmern, Hunsrück
Passionate about SEO and content marketing since 2010
Founded Farbentour on May 11, 2014
Managing partner at Farbentour
Bachelor of Science in Business Administration, Koblenz UAS
Author with the Springer Gabler publishing house

Author

Content distribution book published by Springer Gabler

Author with the Springer Gabler publishing house

As an author, Fabian Auler has published a book on content distribution and link building with the renowned Springer Gabler publishing house.

Recognition in the industry

Awards & certifications

BVDW specialist certificate

BVDW specialist certificate

Certified expertise in digital marketing.

Top 100 Influencer

Top 100 Influencer

Listed among the top 100 influencers according to seo-portal.de.

Ryte Expert & Author

Ryte Expert & Author

Certified Ryte Expert (formerly OnPage.org).

Top 100 SEO

Top 100 SEO

According to ibusiness.de, his SEO agency is regularly among the top 100 SEO agencies in Germany.

Knowledge worth sharing

Talks, interviews & articles

2025
Is SEO dead – or is it only just getting started?
#Podcast
2025
Running a website SEO audit: approach and tools
#Interview
2025
SEO 2025: how to stay visible now – expert panel
#Interview
2025
When Google updates hit – real-world examples & what you can learn!
#Interview
2024
SEO Campixx
SEO Campixx 2024 – SEO, content & philosophy
#Talk
2023
SEO blueprint for 2023 – how the pros work
#Interview
2023
Spambrain – should I still be building backlinks?
#Interview
2023
SEO Campixx 2023 – digital PR and creative techniques
#Talk
2023
Off-page SEO – the expert talk with Fabian Auler
#Podcast
2023
Digital Bash Extreme
Digital PR & link building
#Talk
2023
Competition for Google: the Bing search engine comes of age
#Interview
2023
Ranksider.de
SEO trends 2023
#Interview
2022
OMR
These are the SEO trends in 2022
#Interview
2022
Semrush.com
Link building through content distribution
#Article
2021
How content outreach works
#Interview
2021
Wortliga.de
SEO copywriting: 2021 expert panel – how the pros work
#Interview
2021
YouTube SEO: tips for more visibility
#Podcast
2021
Creativity and SEO: outrank the competition and SEO for blogs
#Article
2020
SEO-Minds.de
45 SEO tools in 45 minutes
#Talk
2020
Digital Bash / OnlineMarketing.de
Over 40 SEO tools for measuring SEO performance
#Talk
2020
The Wikipedia principle and its impact on SEO
#Talk
2020
SEO Campixx
SEO Campixx 2020 – SEO and creativity
#Talk
2020
Why “publish and pray” is not a strategy
#Talk
2020
Digital Bash / OnlineMarketing.de
Content is king: distribution is god almighty
#Talk
2020
Webdesign-Journal.de
Web design and SEO – an open letter
#Article
2019
JTL-Stammtisch
Link building for online shops
#Talk
2019
SEO basics for founders
#Podcast
2019
SEO Campixx
SEO Campixx 2019 – SEO for bloggers and smaller websites
#Talk
2019
SEOHochschule.eu
SEO stream with Patrick Kowalski
#Interview
2019
Guest appearance with Jens Fauldrath: “SEO for blogs”
#Podcast
2019
LinkResearchTools
With Christoph Cempter: survey “Buying backlinks”
#Podcast
2019
101 SEO tricks to move your website up the rankings
#Article
2018
SEO for online shops – 7 tips for more visibility
#Talk
2018
vioma OMG, Freiburg
SEO for hotels – live podcast
#Podcast
2018
With Marc Borkowski: “How do I become an SEO manager”
#Podcast
2017
Content World, Hamburg
The PESO model in content promotion / distribution
#Talk
2017
SCM-Praxistage, Köln
Workshop: content promotion
#Talk
2017
My 11 personal SEO learnings
#Article
2016
4 easy ways to actively build links as a blogger
#Article
2015
Linksquad.de
5 mistakes in link building
#Article

Free initial consultation

Get in touch with Fabian Auler

Questions, ideas or advice on your SEO project? Write to me – I will personally get back to you.

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Fabian Auler giving a talk at the SEO Campixx